Religion and Ethnic Diversity Free Essays

Religion is something that numerous individuals around the globe practice. There are a wide range of kinds of religion and every religion have their own convictions and practices. I needed to get familiar with Jehovah’s Witnesses; this is a religion that I am new to. We will compose a custom exposition test on Religion and Ethnic Diversity or then again any comparable theme just for you Request Now Jehovah’s Witnesses believe themselves to be Christian, they base their practices and convictions on their own interpretation and significance of the Bible (Watch Tower Bible and Tract Society of Pennsylvania, 2013). Jehovah’s Witnesses call themselves this on the grounds that God’s name is Jehovah; they feel it is just option to call him by his name. An observer is an individual who broadcasts perspectives or facts of which he is persuaded; in this way Jehovah’s Witnesses assigns them as a gathering of Christians who announce reality with regards to Jehovah. Jehovah Witnesses have totally different convictions than others who view themselves as Christians. Jehovah Witnesses don't praise certain occasions; Christmas and Easter are two of the most widely recognized occasions celebrated by different strict gatherings who see themselves as Christians. As indicated by Watch Tower Bible and Tract Society of Pennsylvania (2013), Jesus Christ directed that we recognize his demise, not his revival or his introduction to the world. They likewise accept that there is no record of when Jesus was conceived and that Christmas was gotten from Pagan religion and convention and received by different religions (Watch Tower Bible and Tract Society of Pennsylvania, 2013). Easter is to be viewed as a vacation not of God, and that by different Christians observing Easter they are affronting God. As indicated by Jehovah Witnesses convictions Easter has to do with antiquated richness ceremonies and the love of the Sun and all the new life it can bring religions (Watch Tower Bible and Tract Society of Pennsylvania, 2013). As indicated by numerous religions including Christianity, the Cross is a general image used to distinguish their confidence and Christianity. Jehovah’s witnesses accept this doesn't represent a person’s confidence or unwaveringness to God in any case, the cross is simply a made thing and that you can just show your adoration for God through generous love, and that is simply the main genuine approach to recognize as a supporter of God. Jehovah’s Witnesses don't have indistinguishable convictions from different religions that see themselves as Christian nonetheless, they don't slight different religions, and rather they attempt to teach individuals about their religion and convictions planning to show others what they accept the right method to follow God and his ways. Jehovah’s Witnesses that are purified through water in this religion are required to adhere to the standards and convictions and on the off chance that they stray from those convictions they could be avoided or disrespected from the religion and its supporters. Jehovah’s Witnesses guarantee that all ministers and pioneers of the gathering are on the whole volunteers and any funds come out of their own pockets. Jehovah Witnesses accept that different religions see them as a clique or a gathering split away from a religion. They see themselves as a strict gathering restoring the type of Christianity that was framed in the primary century. They are resolved that their lessons get from the Bible itself and no one individual (Watch Tower Bible and Tract Society of Pennsylvania, 2013). Jehovah’s Witnesses have added to American culture in a couple various ways, one being through catastrophe help. Their help with debacle alleviation has helped both those of their religion and those not of their religion be that as it may, they deal with those inside their confidence/religion first. Jehovah’s Witnesses additionally assumed a major job in strict opportunities. For instance, kids saluting the banner in the homeroom; Jehovah’s Witnesses carried a case to the Supreme Court expressing that it damaged First Amendment Rights (Burroughs, 2008-2013). Another way that Jehovah’s Witnesses has added to American culture is through the clinical field. Jehovah Witnesses can't acknowledge blood transfusions, so a Pennsylvania emergency clinics discovered approaches to offer bloodless medical procedures and systems to Jehovah’s Witnesses; they have been doing this for more than fifteen years. It is a direct result of this and all the updated and developing innovation that clinics can offer bloodless medical procedures to the general population also (Burroughs, 2008-2013). I have taken in a lot by exploring and assembling data about Jehovah’s Witnesses. I understand that individuals that follow this religion are simply rehearsing what they put stock in and how they see the way that their God needs them to live their lives. I may not concur with a portion of their convictions or practices be that as it may, it isn't my religion and I regard their choices to follow their confidence how they pick. Hispanics and Latinos make up an enormous segment of America today. As indicated by the United States Census Bureau, in the year 2010, sixteen percent of all Americans were of Hispanic or Latino tolerable (Ennis, Rios-Vargas, Albert, 2011), so this race/ethnicity is certainly adding to American culture and lifestyle. Legacy has a similar significance regardless of what your race or ethnicity; legacy alludes to the traditions and conventions that are passed on from age to age. Hispanics and Latinos communicate in a language called Spanish, not all do but rather, greater part realize how to talk, peruse and write in Spanish. Hispanics and Latinos are known for some most great tasting nourishments, this is a piece of their legacy. Their food is known for its hearty flavors and for being fiery. Normal nourishments that Hispanics and Latinos are known for are dishes like; moles (articulated moh-lay), tamales, tortillas and carna asada to give some examples. In contrast to different races or ethnicities, Hispanic and Latinos are known for their intricate festivals. They like to commend significant life occasions, and they do so exquisitely with splendid hues, music and moving. It is regular at Hispanic/Latino festival to see Mariachi’s; these are artists and artists playing Mexican old stories music and having artists in local splendid vivid dresses. It truly is very excellent to see and hear. Different things that Hispanics and Latinos have brought to American culture are things like specialties, for example, earthenware pots or grower and models and furthermore pinatas, a paper mache adornment that hold confections and toys. Hispanics and Latinos have added a such a great amount to American culture with their conventions as well as with their strict convictions. Hispanics and Latinos are strict, larger part share the religion of Catholic. The fundamental festivals of Hispanic religion are: Lent called, Cuaresma; Holy Week called, Semana Santa; Christmas called, La Navidad; Three Kings Day or Los Tres Reyes Magos. A few Americans and different races/ethnicities share and commend these occasions too. Hispanics and Latinos have had a troublesome street with relocation to American. They regularly stumble into challenges as to segregation and bias. Numerous Americans accept that Hispanics and Latinos have removed employments and that they have looked for American government help that ought to be just accessible to American residents. Still today Hispanics and Latinos suffer separation and partiality. Some separate or are preference against them due to their skin shading, the language they talk and on the grounds that they have enormous families. Different reasons they are oppressed them is through business, some vibe it is alright to pay Hispanics or Latinos littler wages; particularly in the event that they are in the nation illicitly, individuals corrupt them and pay them little measures of cash for work/work. Step by step instructions to refer to Religion and Ethnic Diversity, Papers

Marilyn Monroe Biography Free Essays

What started as a brunette marvel by the name of Norma Jeane Baker conceived in LA, California, before long changed into the blondest, greatest sex image Hollywood still can't seem to encounter. Marilyn Monroe had a place with people in general from the second she ventured onto the screen and the amble, 50’s goddess knew it. In mix with Monroe’s intriguing individual life and appealing sulk and exotic nature, the sensation left an ever-staying sway on Hollywood, still yet to be eclipsed by any sex symbols to come. We will compose a custom exposition test on Marilyn Monroe Biography or then again any comparable theme just for you Request Now Immersed Norma Jeane Baker, the prospective celebrity, burned through a large portion of her youth moving through cultivate homes after her mom, Gladys Baker, was initiated and her father’s personality stayed unidentified. This was up until Norma Jeane was taken under the consideration of a family companion, Grace McKee Goddard. Shockingly, after Mr. Goddard was moved toward the east coast, the family couldn't bear to travel 16-year-old Norma Jeane alongside them. At the point when confronted with decision to come back to the shelter or get hitched, Norma wedded her 21-year-old neighbor Jimmy Dougherty. They were marry in 1942 subsequent to dating for a half year earlier. It was going great until 1944 when he was moved toward the South Pacific with the marines. During his nonattendance, Norma Jeane took a vocation on the sequential construction system at Radio Planes Munitions plant where she was found by picture taker David Conover. Conover went over the â€Å"photographer’s dream† as put by David, while taking pictures of ladies adding to the war exertion for Yank magazine. Conover started her profession by sending her displaying employments and inside two years she was a trustworthy model with a lot of spreads surprisingly. In 1946, Norma Jean separated from her significant other Jimmy and marked with Twentieth Century Fox. It was now that she authoritatively changed into the blonde Hollywood angel known as Marilyn Monroe. Two relationships later, one to baseball player Joe DiMaggio and the third and last to writer Arthur Miller, Marilyn Monroe was discovered dead in her Brentwood, California home on August 5, 1962. Albeit possibly age 36 when she kicked the bucket, Marilyn Monroe was a worldwide sensation in the course of her life and will consistently remain that way. Over Marilyn Monroe’s profession length, the symbol was named and won ountless honors. Among these, Monroe won the Golden Plate at the David di Donatello Awards for her acting in The Prince and the Showgirl, two Henrietta Awards for World Film Favorite-Female and a Golden Globe for Best Motion Picture â€Musical/Comedy for Some Like it Hot. She likewise won Most Popular Female Star and a unique honor at the Photoplay Awards and got a movie star on the Hollywood Walk of Fame. Alongside these lofty honors were her many, numerous designations which she generally approached in. Marilyn started her acting vocation with 1947’s The Shocking Miss Pilgrim yet it was her presentation in the 1953’s Niagara that snatched the public’s eye. She was likewise one of the most captured individuals on the planet and has been recovered in various artistic creations. Huge numbers of the best in visual workmanship has had a shot at Marilyn Monroe. Significantly after her passing, the platinum blonde has been dependent upon exactly 600 books, paper and magazine articles, musicals, an artful dance, plays, a drama and a popular Elton John/Bernie Taupin melody. The entirety of this demonstrates the effect of Marilyn Monroe and exactly how much the open despite everything cherishes her. None can deny the impact Marilyn Monroe had on Hollywood and the open the same. Marilyn Monroe’s impact in Hollywood and on the general population can be seen all over the place. During her lifetime it was exemplified through her various film industry victories and gigantic exposure. Monroe did a lot to make her impact everlasting while the provocative super celebrity despite everything graced the world with her quality. She famously arranged an extreme agreement with her studio including her masterful rights and was the main lady to set up her own creation organization. There was unmistakably more to Ms. Monroe than her enticing sulk. Marilyn propelled her dear companion, Ella Fitzgerald’s vocation when she made an arrangement with the proprietors of a well known club that rejected Ella the chance to perform because of her race. Monroe told the proprietors that if they somehow happened to let Ella perform, Marilyn herself would be at each presentation. Marilyn separated the standards for run of the mill on-screen characters and ladies all in all inside society. â€Å"Marilyn was one of the principal ladies to be excessively sexual and play sweet, gullible and blameless characters simultaneously. as put by Time Magazine. This was just a single hindrance Monroe’s impact wrecked. She was a generally acknowledged and venerated sex image, making the 1950’s society progressively tolerant of sex. This additionally added to the sexual opportunity ladies have today. The Edmonton Journal in Canada expounded on the well known face puncturing titled â€Å"The Monroe† after the world celebrated sex image. As written in the diary, â€Å"It’s a demonstration of Marilyn Monroe’s suffering coolness that the penetrating is named about her, since her genuine mole was to her left side cheek. Some portion of the motivation behind why Monroe’s impact is so solid is because of the way that she came and left. After pretty much every entertainer preceding the 50’s being brunette and vampy or blonde and altogether dreary and honest, Marilyn was a much needed refresher on the film screen. Then again, her takeoff appeared to exhibit â€Å"the marvel and disaster of Hollywood and the amusement business. †(Glatzer,33). By kicking the bucket at such a youthful age, Marilyn Monroe turned into a legend, therefore her holding impact. It tends to be comprehended that the people who are recollected and cherished are â€Å"the appalling saints and courageous women who free their lives in Hollywood. †(Glatzer,33). Among these are Kurt Cobain, Elvis Presley, James Dean and obviously Marilyn Monroe. â€Å"They didn’t have the chance to bow out effortlessly, they were torn from our middle and society grieves them even more. †(Glatzer,35). Marilyn Monroe was without a doubt the most well known and notorious entertainer of her age. Numerous attractive blondies endeavored to rethink Monroe after her demise yet none had the correct speculative chemistry of â€Å"va-va-voom† and uprightness. In an ongoing review, Marilyn Monroe was positioned seventh in â€Å"The Highest Paid Dead Celebrities† and was the main lady in the best thirteen. In blend with Monroe’s entrancing individual life and appealing erotic nature, the sensation left an ever-staying sway on Hollywood, still yet to be surpassed by any sex symbols to come. Marilyn Monroe will never be overlooked, regardless of whether it’s her shocking life or her unimaginable effect, we as a whole just can’t appear to understand that alluring frown crazy. Step by step instructions to refer to Marilyn Monroe Biography, Papers

The Double Declining Balance Method of Depreciation

The  Double Declining Balance Method of Depreciation Did you buy a computer or an equipment today? Wonder what if you had to sell it off in a year or two? How much would you get? No matter what you own, it won’t be of the same value tomorrow as it is today.While it’s no secret that depreciation happens, when it comes to taxes, you might be better off selecting one method over the other when it comes to calculating the depreciation value. And that’s what this article will be all  about.Before we start with the whole Double Declining Balance Method  though, let’s look into what depreciation is all about. If you are new to the term,  here is what you need to know;  Depreciation  is the reduction of a fixed asset’s registered cost using specific  methods  until the value of the asset falls extremely  low.When we say ‘fixed assets,’  we mean buildings, office equipment, furniture,  machinery and more. However,  although  the  land  is also an asset, we do not include it in the list because it is an asset that  cannot  be depre ciated. The value of an asset such as land  appreciates  over  time  unless there are other environmental reasons for devaluation.Here is a video that talks about it in detail. TYPES OF DEPRECIATIONTo determine  the value of an asset, you have different  types of depreciation  methods and formulas. Few common  ones are as below:Straight-Line Depreciation Method  â€" This is considered one of the simplest methods of all. In this  method,  you will make  the  simple  allocation of the depreciation  rate  every year during the useful life of an asset. Formula: Annual Depreciation Expense = (Cost of Asset/Remaining Value)/Useful life of the asset.Unit of Production Method  â€" This method is used to depreciate the asset based on the number of hours the asset  is  used, or the total production of units during  its  useful life. You may say  that  the unit of production method calculates the output proficiency of the asset in question, instead of considering the number of years used. Form ula:  Per Unit Depreciation = (Cost of Asset â€" Remaining Value)/Units produced during  its functioning  lifeDouble Declining Method  â€" Double declining method is an accelerated depreciation method.  In this method,  companies take maximum depreciation charges in the initial years of useful life of the asset to lower profits in the income statements, instead of the later years when the asset loses its value. The lowering of profits in the initial years  enables lower income taxes during that time. Formula:  Depreciation = 2 X Straight Line Depreciation % X  Book Value*  (beginning of the accounting period)Sum of the Years’ Digits Depreciation Method  â€" Quite close to the declining balance depreciation method, this method also results in accelerated depreciation during the  useful early  life of an asset. For assets that can produce more in the initial years but slows down in the future,  this method  is more useful  compared to the  straight line  depreciation. Formula:  Depr eciation for the Year = (Cost of Asset â€" Salvage Value) X Factor (every year)*Book Value  â€" An asset’s book value is its worth at a given point in time. It is equal to the asset’s cost basis, minus the accumulated depreciation amount.The formula to evaluate an asset’s book value:  Book  Value = Asset’s cost basis â€" Accumulated depreciationThe benefit and reasons  for  each method  are  different, and using the right one that suits your business depends on the type of asset you have. While the  straight line depreciation method sounds the most convenient to use with streamlined accounting calculations, the declining  balance method provides you a precise accounting of the asset’s value.In a nutshell, depending on the nature of the assets and your company’s choice, you can pick one best-suited  depreciation method.PARTIAL YEAR DEPRECIATIONThe purchase of an asset might not always happen  at  the beginning of the accounting year. Sometimes, you might have to purchase some assets in the middle of a fiscal year as well,  and  this complicates the calculation a bit.However, depending on what accounting methods you apply, depreciation on  these sort of assets  can be treated differently. One of the methods would be partial year depreciation, in which the depreciation is evaluated exactly when the asset is in use and the convention in which the depreciation falls.First,  you will need to determine the asset’s depreciation. Check  if it  was used  for the entire fiscal year. By using the asset’s existing  depreciation schedule, you can determine the depreciation of the asset.Further, to extract the amount of the asset’s monthly depreciation, divide the total anticipated depreciation for the year by 12. Multiply this amount by the  number  of  months of the fiscal that the asset  was owned. The result will  provide you with a total amount of depreciation for  a  partial  year.Note: Each asset you purchase will  be depreciated  differently. You wi ll need to be mindful of which method you are using to depreciate an asset before you start your evaluation.WHY SHOULD BUSINESSES RECORD DEPECIATION?So,  now that we know what depreciation is, and different kinds of methods of determining the value of assets are, here is why businesses should record depreciation.  Understanding  accounting concepts  will help your business do more.As explained above, the purpose of depreciation is to match the revenue generated by an asset for the business,  with the cost of the  fixed asset during  its  useful life. Further, the cost of the asset is moved to the income statement from the  balance sheet during that time.What if we don’t use depreciation in accounting?  In such  circumstances, we will be required to charge whatever assets we buy, immediately after.The drawback of not using depreciation in accounting also leads to  an  overstatement  of assets and net income  in the balance sheet and income statement respectively.  Other repercussio ns are that  the cost  of the fixed asset  isn’t considered  while setting the sales prices, and since the established prices  won’t  be high enough, the cost of the fixed asset may not  be covered  as a result.WHAT IS A DOUBLE DECLINING BALANCE METHOD?The double declining balance depreciation method  is used  for accounting the expense of a long-term asset. This method is an enhanced form of depreciation that  is recognized  during the initial few years of the fixed assets’ useful life. Some companies use this method to carry forward the taxes to future years, which is known as double declining balance depreciation.This method also takes the depreciation charges in these initial years and lowers profits on  the  income  statement, instead of considering those later. Reason being, most of the assets loses its value after some time.HOW DOES DOUBLE DECLINING DEPRECIATION WORK?As per the GAAP (Generally Accepted Accounting Principles), public companies record expenses in the same period as  the  revenue  generated from those expenses. For example, if a public company has bought an expensive asset and will be using it for several years, the  entire asset expense is not deducted in the year of  its  purchase. The deduction  is divided  into many years.This  is beneficial for assets that  lose  its value over a period, because though the depreciation expense of the asset might be larger in  its  initial life,  but  it will become smaller later.For  example, let’s assume you buy a machine for $50,000. You’ll expect it to run for  ten  years, and estimate a salvage value of $5,000. Under the  straight-line  depreciation method, your company will deduct $4,500 for  ten  years ($50,000 $5,000/10). With the double declining balance method, the deduction will be 20% of $50,000 ($10,000) in the first year, 20% of $40,000 ($8,000) in the second and so on.HOW TO CALCULATE DEPRECIATION UNDER THE DOUBLE DECLINING METHOD?Being an  entrepreneur  comes with its risks.  To be able to apply the double declining depreciation formula, you are required to know the asset’s useful life and price first.By dividing 100% by the asset’s useful life (in no. years) you get the asset’s  straight-line  depreciation rate. Further, by multiplying that rate by  two,  you’ll get you  double declining depreciation rate. With this  method,  you’ll see that the depreciation will continue until  the asset’s  salvage value.The salvage  value  of an asset is the resale  value  that you can estimate by the end of the asset’s useful life.  To  calculate the  cost of an asset that will depreciate, you can take the cost of the fixed asset and then minus the salvage value.To summarize we may look at the below pointers:During the time of purchase of an asset, you’ll need to determine the original costDetermine the asset’s salvage value (the selling value of the asset once  it’s  useful life is over)Determine the asset’s useful lifeEvaluate the asset’s d epreciation rate (1/useful life)To  find out the depreciation expense,  and then  multiply  the  book value of the period by twice the depreciation rateDeduct this from the beginning value for the ending period valueRepeat these steps to reach the salvage valueFor example: If you have an  asset that values $50,000, you’ll  estimate the salvage value to be around $5,000 in five years, by the time you are ready to sell it. That would mean, you will depreciate $45,000 over these many years. You will sell the asset for $5,000, and remove the asset from your accounting reports.Here are two formulas to calculate straight line and double declining depreciation rates:Straight line depreciation rate = depreciation expense/depreciable baseDouble declining depreciation rate = straight line depreciation rate X 2WHY WOULD A COMPANY USE DOUBLE-DECLINING DEPRECIATION ON ITS FINANCIAL STATEMENTS?You need to take a look at the  economics basics  to understand and answer the question.  Using double declining balance depreciation on the financial statements allows a  constant  blend of both depreciation expense and maintenance and  repairs expense, during the asset’s useful life.During the useful life of an asset, the repairs and maintenance expense  is  generally low therefore the depreciation expense is high. As time passes, the repairs and maintenance expense will rise, leading to lowered depreciation expense.In such  cases,  the company  reports  lower net income during the useful life of the asset, which is pretty early and is mostly not deemed acceptable.ADJUSTING DEPRECIATION CHARGES ON BALANCE SHEET, INCOME STATEMENT AND CASH FLOW STATEMENTTo understand how to adjust the depreciation charges on your balance sheet, income statement and cash flow statement, let us take an example of a machine that you purchased for a vital purpose in your company:If the cost of the machine is $50,000; the cash and equivalents will be reduced to that amount and will  be moved  to proper ty, plant and equipment section in the balance sheet.  Right then, an outflow of the $50,000 will be visible in the cash flow statement as well.Now, $12,500 is going to  be charged  to the income statement as depreciation expense for the first year, $10,000 in the second and this will continue for 3 4 years more. Though you’ll have already paid for the machinery in full during the time of purchase, however, the expense will be distributed over  time.With every passing year, the depreciation expense will be added to property, plant and equipment section, to reduce any  value  of the asset (this is also known as accumulated depreciation). As per the above example, after the first year, the accumulated depreciation will be $12,500, $10,000 in the second and so on.Once the machine’s  useful life is over, the carrying value of the asset will be very less. You might as well sell the machine, and whether profit or loss, this salvage value of the machine will be hence recorded in the i ncome statement. The amount received on selling the machine is the cash inflow in the cash flow statement, and this will  be registered  in the cash and equivalent section in the balance sheetRECORDING DOUBLE DECLINING BALANCE DEPRECIATION FOR ACCOUNTINGRecording your depreciation every month will keep your financial statements updated. As and when you  register  the depreciation of an asset, the depreciation expense and accumulated depreciation along with  the  net  value of your fixed assets will show in the profit loss statement and your balance sheet respectively. You will be required to record these expenses in a journal entry.To prove that  you own the fixed assets, you’ll need to own enough documentation, like title documentation or contracts, purchase receipts, and others as  proof.  Along with that, to track each asset, you will also need to create a  depreciation schedule.You might need to focus on  this especially if the amount of depreciation you log in the accounting , varies from the one  that  is logged  for tax purpose.What is a Depreciation  Schedule?A depreciation schedule breaks down a firm’s  long-term  asset’s depreciation.  This  is a calculation of the depreciation expense for the assets you purchased and then distributes the cost over the useful life of those  assets.  These schedules are not just for computing the expense but also to track the starting and ending  accumulated depreciation.This  schedule  allows a firm to track its  long-term  assets and analyze the depreciation over time.  You may conclude saying that it’s a description of the assets you purchase, it’s purchase date, cost, it’s useful life and its salvage value.Also, the depreciation schedule provides information on the method of depreciation, the current year’s depreciation,  accumulative depreciation  from the purchase date till today and the net book value of the asset.What is an Accumulated Depreciation?  â€"  Accumulated  depreciation  is  a fixed as set’s total depreciation, that  is charged  to expense from the time it was purchased and  was used. An accumulated depreciation account is a credit balance asset account; which means it will show on the balance sheet as a reduction from the fixed asset’s gross amount.The  accumulated depreciation amount  increases over time, as the depreciation  is charged  against the fixed assets. The actual cost of the asset is the gross cost, whereas the actual cost of the asset minus the accumulated depreciation amount (and any damage) is the asset’s net cost (carrying amount).When the asset is off  its  useful life, and you are planning to sell it, the accumulated depreciation amount is reversed, along with the actual cost of the asset.  This  eliminates all the record of the asset from the balance sheet of your company.ADVANTAGES OF USING THE DOUBLE DECLINING BALANCE METHOD IN ACCOUNTINGWe have constantly  reiterated on double declining balance  method  and also compared it to the  str aight line  depreciation method. So, below are  a  few  points,  to  sum up why it’s advantageous to use the double declining balance method in accounting.Double Declining Balance  â€" This method uses the depreciation rate to double the  straight line  depreciation rate. Let us give you an example  of  that. If the  straight  line  depreciation rate for a 5years asset is 10% each year, using the double declining balance method, the depreciation rate  is doubled  to 20%. Further, the distributed depreciation expense  is extracted  by using the depreciation rate to multiply the depreciation base.Matching Asset Value  â€" When you purchase an asset, you can rest assured that the asset will provide you with optimal usability, at least during the initial years.  For example, any technically sophisticated device may go outdated as and when  new products launch. The device  might not support the latest requirement,  and  this could happen within  a  few  years.  Since the device was  la test during the time of purchase, it  will provide  you  with  optimal usage in the initial years.Depreciation expense is meant to be a fixed asset’s cost  distribution  so that the actual benefit of the asset’s usage  is reflected  in  the same period.Maximizing Tax Deduction  â€"  As we keep mentioning,  the initial years of an asset’s usage adds more value to a  company  and generates  better profits and revenue compared to later years.  When this depreciation expense  is evenly distributed,  it might not help a company when  it  is used  for tax deduction.  In that case, companies need to apply the double declining balance method that gives higher depreciation expenses distributed in the initial years, to balance higher profits and revenues during the same period.Balancing Maintenance Costs  â€" The value of every asset drops with passing years and will require plenty of quality maintenance to keep it up-and-running for a long time. These costs may  be deducted  from the c ompany’s profits. In  these type of scenarios,  companies opt to distribute minimal depreciation expenses for the later years, to avoid adding more cost deductions to reduce profits.The double declining balance method distributes these depreciation expenses in  a  declining  method for the later years to balance the increased maintenance expenses,  with  the  least  depreciation expenses in the same period.Although  double  declining balance  isn’t  used  for tax purposes, a lot of companies apply this method for their internal accounting. Depreciation helps your accounts if you are planning on purchasing expensive assets.This  method  represents the value of electronics and cars precisely compared to other methods.  It’s because  vehicles, devices, furniture and  some  other types of  machinery  lose  value pretty quickly.DISADVANTAGES OF USING THE DOUBLE DECLINING BALANCE METHOD IN ACCOUNTINGNow that we learned about the advantages, below are  a  few  disadvantages as well t o consider before we move further. The double declining balance  method  also has few drawbacks over the straight-line depreciation method:Compared to the simple  straight line  depreciation method,  the  double  declining balance method is a little complicated.Since  the  majority  of your company’s assets will last more and will be used constantly during their useful life, depreciating the value at  an  accelerated  rate isn’t sensible. Also, it might not show the use of the assets precisely.Your company will not be as profitable later as in the early years. Therefore, it won’t be easy to gauge the  operating  profit of the company.ASSET ASSUMPTIONWhen we talk about  the term ‘depreciation,’  its  understood that it is a method that reduces a fixed asset’s registered cost until the value of the asset falls extremely low. If you purchased  a truck for delivery of your goods from one place to another,  look at how you will be using the truck to sell the goods.You can  as sume  the expense to charge  on  both the truck’s worth by the end of  its  useful life and its lifetime. These assumptions will affect the book value of the asset as well as the net income, and will also influence the earning of the asset after selling (if you would), for profit or loss compared to the  book  value.

The Father Of Symphony, And The Brother Of The String Quartet

Franz Joseph Haydn is known today as the â€Å"Father of Symphony† and the â€Å"Father of the String Quartet.† He was not given these titles arbitrarily as his compositions influenced many later prominent artists. Haydn’s life consistently evolved around music. He did not have a primary focus being that he was a singer, instrumentalist, and a composer for periods in his lifetime. Haydn’s musical style saw many new changes and developments, and adapted to his needs, desires, and emotions and outside forces. Mathias Haydn and Maria Koller Haydn gave birth to their second child, Joseph Haydn, on March 31, 1732. Mathias Haydn worked as a wheelwright and served as a Marktrichter in a small village in Austria called Rohrau. A Marktricher has status similar to one of a village mayor. His wife, Maria Koller Haydn was an under-cook in the palace of a local noble. Mathias loved music and would often sing to his children (Dies 6). As Joseph Haydn grew older, he developed an impressive singing voice and pretended to accompany concerts with an imaginary violin. A schoolmaster in the neighboring town of Hainburg noticed young Haydn’s talent and offered the parents a deal. He would give Joseph proper musical training, however, Joseph would have to leave home. Therefore, at the age of six, Joseph Haydn left home to study music with Johann Matthias Frankh. Haydn later recalled that training under Frankh was difficult for him. His clothes were often filthy and he was underfed (Dies 19-23). This l edShow MoreRelated Ludwig Van Beethoven Essay769 Words   |  4 Pagesbreakthroughs in composition came in his instrumental work, including his symphonies. Unlike his predecessor Wolfgang Amadeus Mozart, for whom writing music seemed to come easily, Beethoven always struggled to perfect his work. Ludwig van Beethoven was born in Bonn, Germany, and was baptized on Dec. 17, 1770. (There is no record of his birth date.) 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His personal life was marked by a struggle against deafness, and some of his most important works were composed during the last 10 years of his life, when he was quite unable to hear. He is an crucial figure in the transition between the Classical and Romantic eras in Western art music, a pianist, a composer who remains one ofRead MoreThe Classical Era And The Age Of Enlightenment1123 Words   |  5 Pagesyounger brother one born in 1774 and the other in 1776, their names where Casper the middle child and Johann the youngest child. He also had a mother and father the mother was named Maria Magdalena Van Beethoven. Maria was a slender, genteel and deeply moralistic woman. Beethoven’s father’s name was Johann Van Beethoven. Johann was a mediocre court singer, but was better known for his alcoholism then any ability to do music. 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The ominous four-note beginning to his Fifth Symphony is one of the most famous moments in all of music. He wrote nine numbered symphonies in all. Beethoven never married. After his death his friends found letters to a lover he called Immortal Beloved, whose identity has never been discovered. The English phrase Immortal Beloved is a translationRead MoreFranz Schubert Essay1119 Words   |  5 Pagesmust for me. Franz Peter Schubert was bone in Vienna, on January 31, 1797 to his father, Franz Theodor Schubert and his mother, Elisabeth Vietz. Because Schubert father was a schoolmaster, he began receiving lessons from his father at an early age, as early as age five. A year later Schubert was enrolled in his farther school and taking lessons not only from his farther but also piano lessons from his brother Ignaz. Schubert was very talented and gifted, there were times when his instructor wouldRead MoreLudwig Van Beethoven: A Biography1318 Words   |  5 Pageslived to adulthood. Beethovens family was a musical one. His father Johann van Beethoven was court singer, though Johann was crippled by alcoholism that may have negatively impacted his abilities as a singer. However, Beethovens grandfather, godfather and namesake, Kapellmeister Ludwig van Beethoven, was Bonns most prosperous and eminent musician, a source of endless pride for young Ludwig (AE Networks, p.1). While Beethovens father may not have lived up to his own musical potential, he was cruellyRead MoreThe Austrian Composer : Franz Of The Formal And Structural Principles Of Classical Style1259 Words   |  6 Pagesstructural principles of classical style. His work included hundreds of symphonies, string quartets, and instrumental sonatas. Haydn was an innovator and many composers after him, modeled his style. FOUNDATIONS On March 31, 1732, Franz Joseph Haydn was born in the charming village of Rohrau, Lower Austria which is on the Hungarian border. Joseph, called Sepperl by his German parents, was born a peasant boy. Haydn’s father helped the village head to build and repair wooden wheels. His mother workedRead MoreFranz Joseph Haydn : The Founder And Developer Of The Formal And Structural Principles Of Classical Style1268 Words   |  6 Pagesstructural principles of classical style. His work included hundreds of symphonies, string quartets, and instrumental sonatas. Haydn’s innovation and style created a model for many composers after him. FOUNDATIONS On March 31, 1732, Franz Joseph Haydn was born in the charming village of Rohrau, Lower Austria which is on the Hungarian border. Joseph, called Sepperl by his German parents, was born a peasant boy. Haydn’s father helped the village head to build and repair wooden wheels. His mother worked

Google Analytics An Analytical Tool - 800 Words

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online. Slickdeals guarantee its customers best deals, coupons, sales on a wide variety of products. It needs to customize its website based on various occasions, festivals and the region wise bestselling products on various e-commerce websites. This requires modifying the website almost every week or even less than a week. Google analytics can help Slickdeals in increasing their target sales specific to region by using various features of the tool. Goals of using Google Analytics and the feature used to achieve it can be: 1. To find out relevant and meaningful data coming from various regions- the first step in anyShow MoreRelatedWeb Analysis : Google Analytics791 Words   |  4 Pagesuses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases. Google Analytics: It is an analytical administrationRead MoreAnalysis : Web Analytics 2.0 : The Art Of Online Accountability And Science Of Customer Centricity1223 Words   |  5 Pagestoday, whether small or large; to be linked to analytics and have a thorough understanding of converting the analytics into actionable insights in order to have a competitive advantage over others. Analytics is an important component of successful modern online businesses or the businesses with a website. According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik â€Å"Web Analytics is the analysis of qualitative and quantitativeRead MorePicking The Perfect Analytical Tool For Our Business771 Words   |  4 PagesPicking the perfect analytical tool for our business can be a difficult task, tedious and expensive business. We can even go for free administrations, for example, Google Analytics. The issue is r egularly that regarding the matter of value or administrations, there isn t much in the method for a centre ground between the free administrations and the administrations that can cost you a large number of dollars. Many companies are complaining that there is huge amount of data and we don’t have enoughRead MoreWeb Analytics 2. 0 Essay779 Words   |  4 Pagesdevelopment of web analytics was rather faltering in the era of Web Analytics 1.0, where a massive amount of data was collected from the web and decisions can barely be made over them. Yes, larger data tends to render a larger picture of descriptive information of the event, but it does not tell a whole story. In such conditions, what most companies normally find that there is a gap or a disconnection between customer behavior and strategies for the business. â€Å"Web Analytics 2.0 is: the analysisRead MoreWeb Analytics, The Measurement, Collection, Analysis And Reporting Of Web1065 Words   |  5 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway s examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programmingRead MoreThe 10 / 90 Regime837 Words   |  4 Pages The 10/90 rule was developed by the Kaushik to help address the problem of having too much data and not enough insights. The 10/90 rule states that for every 10 dollars a company invests in analytics tools, they should invest another 90 dollars on people to analyze the data. His message is clear- information and insights are the end goal for creating value and a company can only get there by spending its resources on people more than machines. Companies need the insights and information and currentlyRead MoreThe Benefits Of Web Analytics1285 Words   |  6 PagesAvinash Kaushik’s 10/90 rule states that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories: (Younus, 2011) Often, companies either are not aware of or forgetRead MoreMarketing Analysis : Gopro Sells Products Direct From Their Website Online And Retail Locations1440 Words   |  6 Pagestrack them with analytical tools and RFID chips. 9.4 Marketing Technology. Throughout the marketing GoPro will leverage the latest in technologies to track and monitor the sales and marketing outreach. Google (the owner of YouTube) offers a free analytical tool for advertisers. Google Analytics will be implemented with all interned media campaigns. A HTML token is placed within each webpage, which helps analyze visitor traffic and paint the complete picture of their needs (Google, 2015). TheRead MoreImpact Of Big Data On Businesses1298 Words   |  6 Pagesopportunities for themselves. By using big data analytics, companies take timely decisions and provide customized solution in every field. Major challenge faced by big data in any of the above fields is the privacy of data. Law is in its nascent stage when it comes to online data privacy. Industry giants like Google, Facebook tap into this opportunity before the law gets stringent, for commercial success to target advertise. Privacy could be a powerful marketing tool for upcoming products services. The daysRead MoreNetwork And Web Analytics At Google Analytics1774 Words   |  8 Pages Analytic Tool: Clicky Asia Pressley April 2, 2016 ISM4420100_2016S_30026 (Social Media and Web Analytics [Spring 2016]) Developed by Roxr Software, Clicky is the best thing invited since Google Analytics. Some even think its better the the Google Analytics. This tool is free to analyze one website and that has less then 3000 daily page views (upgrade to more sites and premium features). Clicky, known for its simple interface, has an array of features that beat

Events of WWII Meless Free Essays

On the morning of August 19, 1942 -? a convoy Of 237 ships reached Dipped and the German ships opened fire and woke the German soldiers. When the troops reached land the Germans were ready with a crossfire of bullets and artillery shells. 901 Canadians were killed, 2000 were captured, and only 221 1 soldiers made it back to England. We will write a custom essay sample on Events of WWII Meless or any similar topic only for you Order Now Who German troops, Allied Troops (US, Britain, Canada and Russia) Why – British commanders who planned the raid had little or no experience. The sea battle took away the surprise attack, and the German troops were ready and waiting y the time the allied troops reached land. Relevance -? Learning experience for the Allied commanders, Allies learned that the Nazi’s were well -prepped for future attacks on the French occupied coast and that any future attacks would have to be massive and well-organized. The failure of Dipped will help the planning of successful D-day. D-Day When – June 6, 1944 Where – Normandy France (Operation Overlord) Who – Germans, Americans, British and Canadians and American General Dwight D. Eisenhower What – Fought German troops, landing place had been pet secret and the Germans did not expect the attack. Invading troops had the massive support and protection. Landing was successful and within one month, more than one million allied Troops Were steadily pushing German armies out of France. Germans faced ;o major fronts and the Allied demanded Germany’s unconditional surrender. In the end, Hitler shot himself and Mussolini and his wife ended up getting caught by the Italians underground resistance fighters and were later killed. Hitler committed suicide by shooting himself and finally the Europeans celebrated. This lead to V-E day (Victory in Europe Day) Relevance – Highly successful and well- planning battle, Germans were bombed and had to surrender – Ultimately this began the end for the European front of the War, leading to V-E day. Japan continues the Fight (A-bomb) Where – Pacific (Hiroshima and Nagasaki, Japan) What -? Americans continued to fight the Japanese (who had never surrender policy, Kamikaze fighter pilots). Eventually, the Americans detonated the American bombs on Nagasaki and Hiroshima When – August 6, 1945 in Hiroshima and soon after in Nagasaki. Japan officially surrendered on August 14, 1945. Who – President Truman (USA), The US Military, Japan and Japanese Civilians (90 000 people died from the a-bomb in Hiroshima) Why – Americans wanted to shorten the war as it was still going on despite the German defeat. By dropping the A-bombs, Americans the first to use nuclear weapons in a war. Relevance -? Use of A-bombs helped the Americans defeat the Asian but at a high civilian cost. Ended WI. Revolutionized modern warfare and it was the foundation of Cubism (fear of nuclear weapons in General). How to cite Events of WWII Meless, Papers

Anthropology Defined Essay Example For Students

Anthropology Defined Essay 1. Articulate what you have learned this semester about dispelling the myth of Man the Hunter and Woman the Gatherer, which flourished under the patriarchal influence in archaeology of the early to mid twentieth century. Give a few examples of ways that women contributed in prehistoric societies or contribute in modern tribal societies which were largely overlooked by archaeologists in the past. Your Answer:According to our main source of Gender in Cross Cultural Perspective the book along with lecture gave us many examples of barriers and preconditioned notions of mans work or womans work and how these barriers and outlines have been broken and rewritten over the course of time and throughout the years. Women have been proven to have made tools as well as keep a home and family together. We saw examples of women who also did meat and animal gathering for the family. It was not solely left up to the man and his troops. It has also been founded that much of the art work and record kee ping was not men but done by women. Women today are in charge of family and providing. They are in charge of food providing as well as keeping the house together. Women in todays tribes are the center of their sole existence. In present day women are contributing and active more than ever. The only difference now from then is that they are archeologically as well as locally recognized as having more to do with the whole scheme of family and provision than that of before. It is more known and accepted decisions and traditions. They not only keep the ways of their tribes but they also have enabled and provided their families to be more well rounded leaving both genders to participate in all necessary activities. The lines have seemed to diminish and a more well oiled machine of family and providing has taken place. ;#65532;2. In your opinion and based on what you learned this semester, what are the three (3) most important global issues facing women today? (500 word essay with supporting information for your choices). Your Answer:In their lives too many women are abuse for such petty reasons and in all sorts of abuse, Sexual division of labor and gender expectations and a unheard and still disrespected voic e. Abuse of all sorts is a common and to overly populated problematic. Whether it be domestic or under the guise of religious practice, abuse to women and females of all ages wide spread. There are no boundaries to the horrible forms of acts. Abuse domestically is so profound and I personally find it insane that it does not have a certain grouping. All and any are subject to this abuse, no matter race, color, creed, social status, or religion. Women themselves are targets for all sorts of men that feel they are in charge or should be the final say so. Abuse does not have to be physical, it can be emotional, mental and sexually. There seems to be no real outline to that of who are abused or why. It is usually a crime of disrespect and generated by a need for power of one human over another. Globally as well as locally sexual divisions of labor are still in place even in this year of 2005. How sad that women is still not recognized for her talents and gifts to offer but even when util ized for these very ideas she is still not compensated in a same and fair manner as that of a man. Women are still seen as a common little housemaid that is a fetch and tote put here for that to the use of men. All over the world women are not regarded or deemed as important figures in society and or useful to all around them. Even here in the U.S. women are not given the same resulting jobs or status in jobs or socially unless she fights and claws her way to the top, then she is deemed a B or some other fabulous name for working her rear off. Sad. Even when a women is given a equal position she is still regarded as a girl and not an

The First free essay sample

In the first part of this lab, E. coli cells were transformed with an R-plasmid carrying a tetracycline resistant gene, giving rise to tetracycline resistant E. coli strain. This was accomplished through transformation, which allowed E. coli to directly uptake the naked DNA molecule carrying the antibiotic resistant gene (1). However, in order to take up the DNA and incorporate them into their genome via recombination, cells must be competent (1). Therefore, E. coli cells which are not competent under normal conditions were treated with cold and high concentration of CaCl2, in order to make them artificially competent (1). The transformants were grown on the LB with the tetracycline antibiotic, and on the LB without the tetracycline. Then the viable competent cells and the viable cells were counted to calculate the frequency of transformation. In the second part of the lab, lateral gene transfer by generalized transduction was done on E. coli cells. In the process of transduction, the transfer of genes is facilitated by bacteriophage, which is a virus that infects a bacterial host (1). We will write a custom essay sample on The First or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Generalized transduction involves lytic infections that kill the bacterial cells, and during the process, bacterial DNA is packaged into a new phage head which in turn injects the DNA into another bacterium (1). In this lab, P1vir phage was used and grown on the donor strain by making a phage lysate. P1vir phage kills bacterial cells by lytic infections, which is required in the generalized transduction (1). On the other hand, the wild-type p1 is a lysogenic phage and therefore could not be used for the generalized transduction (1). In order to prevent excessive killing of the recipient E. oli strain, the P1vir lysate was tittered by serial dilutions. This would also prevent infection and lysis of the transducing particle. In generalized transduction, trp-pyrF region of CSH61 chromosome, which was the P1vir lysate, was laterally transferred to the recipient CSH54 strain. The genotypes of transductants were tested by patching them onto a Petrie plate lacking tryptophan and uracil, whi ch will allow growth of trp+, pyrF+, and not the trp+,pyrF- transductants. Trp gene encodes for trypsin, while the pyrF gene encodes for pyramidines, such as uracil. Thi, his, and pro genes encode for thiamine, histidine, and proline respeictively (1). Finally, the frequency of transductant was used to obtain the distance between the trp and pyrF gene. Discussion In the transformation experiment, E. coli cells were transformed with Plasmid DNA containing the tetracycline resistant gene, and were tested for competency by growing them in LB in presence of tetracycline antibiotic. Tetracycline is a broad spectrum antibiotic that works by inhibiting translation, thus inhibiting protein synthesis. It attaches to the 30S subunit of ribosome and prevents the charged aminoacyl-tRNA from binding (3). As shown on Table 1, Tube 3 and Tube 2 did not have any growth of E. coli cells. Tube 2 contained E. coli cells only, and when cultured on the LB plate in presence of tetracycline antibiotic, the growth was inhibited by the antibiotic. Because the E. coli cells in tube 2 lacked the tetracycline resistant gene contained in the plasmid DNA, it was unable to grow in the presence of tetracycline antibiotic. Tube 3, lacked the E. coli cells and so, there were no cells to grow in the LB plate with or without the tetracycline. Tube 3 instead was used as a control, to test for contamination in the plasmid DNA and the calcium chloride. In tube 1, which contained the E. coli cells and the plasmid DNA containing the tetracycline resistant gene, transformation occurred. As a result, E. coli cells have acquired the tetracycline resistant gene, being able to grow on the LB plate in the presence of the tetracycline antibiotic. Therefore the viable competent cells were counted from tube 1 contents in 102 diluted LB (with antibiotic), which had cells between 30 and 300 colonies. On the other hand, the total viable cells were counted from tube 1 in 106 diluted plate that was grown on LB without the antibiotic. As shown on table. 2, the viable competent cells were calculated to be 24350 cells/100ul and the total viable cells were found to be 370,500,000 cells/100ul. Finally, the transformation frequency, which is the ratio of transformants per viable cell, was calculated and was found to be 6. 49 x 10-05 as shown on table 2. In the generalized transduction experiment, trp gene from the donor strain of CSH61 (P1vir lysate) was laterally transferred to the recipient strain, CSH54. CSH61 strain are trp+, pyrF+ and the CSH54 strain are trp-, pyrF-, and because trp and pyrF are linked together on the same chromosomal fragment, they are cotransduced (1). The transductants were identified by selecting for the trp+ marker by growing in absence of tryptophan, however the pyrF marker may be present or absent, depending on the crossover event during recombination. This was identified by patching the transductants onto a Petrie plate lacking tryptophan and uracil. The trp+, pyrF+ transductants will be able to synthesize both tryptophan and uracil, and therefore will grow in this minimal medium (1). However, trp+, pyrF- transductants cannot grow in the medium, because they won’t be able to synthesize uracil (1). As shown on table 3, 57. 5% of transductants were trp+, pyrF+ while 42. 5% were trp+, pyrF-. This means trp is cotransduced with pyrF at 57. 5% frequency, which indicates that they are very closely linked. Markers which are separated by less than 0. 5 minutes are cotransduced at 35-95%, and so, trp which cotransduced with pyrF at 57. 5%, is very closely linked (1). This closely matches the actual cotransduction frequency of 55% between trp and pyrF in E. oli (2). According to the Wu formula, the cotransduction frequency of 57. 5% yielded distance of 0. 084 minutes, which was very close to the distance of 0. 09 minutes at cotransduction frequency of 55% found in literature (2). Bacterial genes can also be analyzed by a method known as Southern blotting (4). In this method, DNA is treated with restriction enzymes, which cuts the DNA into fragments of different size. Then the fragments are run on an agarose gel by electrophoresis, which separates the fragments by size.

the World of porn essays

the World of porn essays It is just as wrong to censor portrayals of alternative sexual lifestyles as it is to suppress those of different political or religious systems. In all likelihood, given the large range of human differences that exist, the best system in the present regard is a pluralistic one that allows individuals to discover the different modes of living that maximize their fulfillment. As stated in the book Pornography the other side (pg.100) by Ferrel M.Christensen. Some people can view pornography as wrong and unethical, but that is only personal belief. Pornography is not wrong and is clearly a freedom, others may also believe. I personally do not believe porn is bad or is morally wrong. When Adam and Eve were first created and put on earth as believed in the Catholic faith they conceived in sex. It was their freedom to have sex as it is today for couples to have sex. If people choose to have sex and have it taped or photographed and sold for money that is also their right. Pornography and the industry it is tied with should remain a freedom of expression. Although pornography around the world is legal, child pornography is not legal anywhere in the world. Children who have been abused in the production of pornography demonstrate a high multitude of symptoms: emotional withdrawal, anti-social behavior, mood swings, depression, fear and anxiety. They are at high-risk too later become perpetrators themselves. The most destructive feelings those children carry are guilt and shame. Stated by the Child advocacy group ECPAT. Child Pornography is wrong and criminal. Child pornography is when an adult does sexual acts with a minor or a child. 87% of convicted molesters said they at some time viewed child pornography. Criminals who tape child pornography are ethically wrong and should serve life sentences in jail. Child pornography will never be accepted and will always be one of the sickest thin ...

Shakespeares personal life and the writings of Hamlet Research Paper

Shakespeares personal life and the writings of Hamlet - Research Paper Example The rest of this essay is an exercise toward this end. First of all, in order to understand the connection between the personal and the professional, it is important to locate the exact time period in which the play was written. Given that Shakespeare lived during the late sixteenth century and early seventeenth century, there are no authoritative accounts of when the play was written. So one can only arrive at a tentative date; and scholarly consensus designates the period between 1599 and 1602. (Fedderson, 2000, p.145) By this time, Shakespeare was already an established playwright and his works had acquired him critical appreciation as well as popular recognition. He was in his late thirties by this time and been married to Anne Hathaway for close to twenty years. Hence, it is fair to say that Shakespeare had seen enough of lifes challenges and travails to have gained insights into human relationships. (Ross, 1999, p.6) And the vividness with which the author puts forth emotions related to betrayal, treachery and grave indignation in the play is a reflection of his own maturity as a person. As Prof. Park Honanspents recent biography on the great artist reveals, â€Å"In addition to fresh information about the women in Shakespeares life, what has come to light is playwrights connections with more sinister matters and how his personal experiences of treachery were mirrored on stage. Using new computerised linguistic research, researchers claim that Shakespeares acquaintance with murder in his private life was not only reflected in the plots of his plays, but actually performed by Shakespeare on stage.† (The Birmingham Post, Oct, 1998, p.3) This is a relevant observation, for the central plot of Hamlet is one of revenge and murder. In it, Prince Hamlet contrives to kill his uncle Claudius, for his father was killed and the throne usurped by the latter. Shakespeare is no stranger

Paraphrasing Essay Example | Topics and Well Written Essays - 250 words - 37

Paraphrasing - Essay Example Almost all organizations engage in this type of operation in a bid to refine their processes. Task-focussed approach involves consultation that is always accompanied with directives. A case in point is in the universities where the senate, after consulting various stakeholders, may reach a decision and then communicate it to the university fraternity through memos, instructions, or emails. The third approach is charismatic transformation and is commonly applied in organizations such as banks. It is characterised by directed business process and re-engineering as its success is anchored on its functionality that often a times calls for the restructuring of processes. Multinational enterprises on the other hand find themselves operating in environments that are constantly changing. This means that they have to be flexible enough to alter their operations in a frequency which marches the level of their dynamic environment. In such a situation, facilitated and directed approaches may var y to also include aspects of fine tuning and corporate transformation. This in turn gives rise to turnaround transformation that is characterised by both directive style and a bit of coercion. The best case to illustrate this is Toyota’s lean Just-In-Time manufacturing technique which seeks to eliminate waste during the production process. Different factors account to organizational failure during change management. Among the prime factors is the absence of effective communication. Communication of the change process to the stakeholders is a critical ingredient in winning their commitment to a cause. The leader thus has the responsibility to let every interested party understand why the change is important, how they will benefit from it, and what will remain unaltered to take care of anxieties and resistances that are likely to crop up. It is

History of Googles Development

History of Googles Development 1.1.0 HISTORY OF GOOGLE Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both PhD students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed BackRub because the system checked backlinks to estimate the importance of a site. A small search engine called Rankdex was already exploring a similar strategy. Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997, and the company was incorporated as Google Inc. on 4 September 1998 at a friends garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost $1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems. Both Brin and Page had been against using advertising pop-ups in a search engine, or an advertising funded search engines model, and they wrote a research paper in 1998 on the topic while still students. However, they soon changed their minds and early on allowed simple text ads. In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View, California at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003. The company has remained at this location ever since, and the complex has since come to be known as the googolplex (a play on the word googolplex). In 2006, Google bought the property from SGI for $319 million. 1.1.1 Name of Google The name Google originated from a misspelling of the word googol, which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb google was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning to use the Google search engine to obtain information on the Internet. 1.1.2 Growth of Google While the primary business interest is in the web content arena, Google has begun experimenting with other markets, such as radio and print publications. On 17 January 2006, Google announced the purchase of a radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two niche advertising media-the Internet and radio-with Googles ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times. They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements. 1.2.0 GOOGLE PRODUCTS AND SERVICES Google product development philosophy involves rapid and continuous innovation, with frequent releases of early-stage products that they then iterate and improve. Google often make products available early in their development stages by posting them on Google Labs, at test locations online or directly on Google.com. If their users find a product useful, they promote it to beta status for additional testing. Once they are satisfied that a product is of high quality and utility, they remove the beta label and make it a core Google product. Their main products and services are described below. 1.2.1 Google.com Search and Personalization They are focused on building products and services on the Google web sites that benefit their users and let them find relevant information quickly and easily. These products and services include: Google Web Search, In addition to providing easy access to billions of Web pages, they have integrated special features into Google Web Search to help people find exactly what they are looking for on the web. Google Image Search, Google Image Search is a searchable index of images found across the web. To extend the usefulness of Google Image Search, Google offers advanced features, such as searching by image size, format and coloration and restricting searches to specific web sites or domains. Google Video, Google Video lets users upload, find, view and share video content worldwide. iGoogle and Personalized Search, iGoogle connects users to the information that is most useful and important to them in an easy-to-use and customizable format. Users add gadgets and themes created by Google and developers to create a powerful and personalized homepage and arrange the content the way they want. 1.2.2 Application Information created by a single user becomes much more valuable when shared and combined with information from other people or places. Therefore their strategy for products Google develop in this space is simple: develop tools for their users to create, share and communicate any information generated by the user, thus making the information more useful and manageable. Examples of products Google have developed with this strategy in mind include: Google Docs, Google Docs allows their users to create, view and edit documents, spreadsheets, and presentations from anywhere using a browser. These documents are useful to their users as they are accessible anywhere internet access is available, manageable as they are stored within their servers and automatically backed up, and shareable in that they allow real time editing with co-workers and friends over the internet. Gmail, Gmail is Googles free webmail service that comes with built-in Google search technology to allow searching of emails and over seven gigabytes of storage, allowing users to keep their important messages, files and pictures. Google serve small text ads that are relevant to the messages in Gmail. Orkut, Orkut enables users to search and connect to other users through networks of trusted friends. Users can create a profile, personal mailboxes, post photos and join or manage online communities. Google Sites, Google Sites allows users to easily create, update and publish content online without technical expertise, with control over who can see and update the site. Google Sites supports a variety of information such as videos, calendars, presentations, spreadsheets, discussions and texts. YouTube, YouTube is an online community that lets users worldwide uploads, share, watch, rate, and comment on videos, from user generated, niche professional, to premium videos. YouTube is also a video platform providing general purpose video resources to the web community. YouTube videos are embedded in blogs, social networks and web applications, and YouTube programming interfaces are utilized by many registered developers to create third-party products and services. In addition, YouTube offers a range of video and interactive formats for advertisers to reach their intended audience. 1.2.3 Client Google Toolbar, Google Toolbar is a free application that adds a Google search box to web browsers (Internet Explorer and Firefox) and improves user web experience through features such as a pop-up blocker that blocks pop-up advertising, an autofill feature that completes web forms with information saved on a users computer, and customizable buttons that let users search their favorite web sites and stay updated on their favorite feeds. Google Chrome, Google Chrome is an open-source browser that combines a minimal design with technologies to make the web faster, safer, and easier to navigate. Google Desktop, Google Desktop lets people perform a full-text search on the contents of their own computer, including email, files, instant messenger chats and web browser history. Users can view web pages they have visited even when they are not online. Google Desktop also includes a customizable Sidebar that includes modules for weather, stock tickers and news. 1.2.4 Google GEO-Maps, Earth and Local Google Earth, Google Earth lets users see and explore the world and beyond from their desktop. Users can fly virtually to a specific location and learn about that area through detailed satellite and aerial images, 3D topography, street maps and millions of data points describing the location of businesses, schools, parks and other points of interest around the globe. Google Earth includes Sky, an astronomical imagery library with images of over 100 million stars and 200 million galaxies, and Ocean, with a detailed bathymetric map of the earths ocean floors. Google Maps, Google Maps helps people navigate map information. Users can look up addresses, search for businesses, and get point-to-point driving directions-all plotted on an interactive street map or on satellite imagery. Google Maps includes Street View, 360-degree street-level imagery available in several regions around the world, and Google Transit, which provides up-to-date information on local transit options in many cities. 1.3.0 GOOGLE FINANCIAL STATUS TO DATE The first funding for Google as a company was secured in August 1998 in the form of a $100,000 USD contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist. On June 7, 1999, a round of equity funding totaling $25 million was announced; the major investors being rival venture capital firms Kleiner Perkins Caufield Byers and Sequoia Capital. In October 2003, while discussing a possible initial public offering of shares (IPO), Microsoft approached the company about a possible partnership or merger. However, no such deal ever materialized. In January 2004, Google announced the hiring of Morgan Stanley and Goldman Sachs Group to arrange an IPO. The IPO was projected to raise as much as $4 billion. On April 29, 2004, Google made an S-1 form SEC filing for an IPO to raise as much as $2,718,281,828. In May 2004, Google officially cut Goldman Sachs from the IPO, leaving Morgan Stanley and Credit Suisse First Boston as the joint underwriters. They chose the unconventional way of allocating the initial offering through an auction (specifically, a Dutch auction), so that anyone would be able to participate in the offering. The smallest required account balances at most authorized online brokers that are allowed to participate in an IPO, however, are around $100,000. In the run-up to the IPO the company was forced to slash the price and size of the offering, but the process did not run into any technical difficulties or result in any significant legal challenges. The initial offering of shares was sold for $85 per share. The public valued it at $100.34 at the close of the first day of trading, which saw 22,351,900 shares change hands. Googles initial public offering took place on August 19, 2004. A total of 19,605,052 shares were offered at a price of $85 per share. The sale raised US$1.67 billion, and gave Google a market capitalization of more than $23 billion. The vast majority of Googles 271 million shares remained under Googles control. Many of Googles employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owns 2.7 million shares of Google. Googles revenue growth rate has been slowing, but for the first time since it went public, the companys quarter-to-quarter revenue declined. The company, as is customary, reported results that most business only dreams of, recession or not. Its net income grew 8 percent to $1.42 billion and its revenue, excluding commissions paid to advertising partners, grew 10 percent to $4.07 billion. It generated free cash flow of $2 billion for the quarter, the vast majority of it derived from money advertisers pay Google when people click on ads next to search results. But everything is most definitely not coming up roses. Googles revenue, after ascending steadily quarter after quarter, peaked in the fourth quarter and declined 3 percent in the first quarter. Googles business is still relatively strong, and its been hit by the recession less than many in the tech world, but its been hit nonetheless. 1.4.0 CULTURE AND EMPLOYEES Google take great pride in their company culture and embrace it as one of their fundamental strengths. Their culture encourages the iteration of ideas to address complex technical challenges. In addition, Google embrace individual thinking and creativity. As an example, Google encourage their engineers to devote as much as 20% of their time to work on independent projects. Many of their significant new products have come from these independent projects, including Google News, AdSense for content and Orkut. Google began as a technology company and have evolved into a software, technology, internet, advertising and media company all rolled into one. Google take technology innovation very seriously. Google compete aggressively for talent, and its people drive their innovation, technology development and operations. Google strive to hire the best computer scientists and engineers to help us solve very significant challenges across systems design, artificial intelligence, machine learning, data mining, networking, software engineering, testing, distributed systems, cluster design and other areas. Google work hard to provide an environment where these talented people can have fulfilling jobs and produce technological innovations that have a positive effect on the world through daily use by millions of people. Google have assembled what Google believe is a highly talented group of employees. Despite their rapid growth, Google constantly seek to maintain a small-company feel that promotes interaction and the exchange of ideas among employees. Google try to minimize corporate hierarchy to facilitate meaningful communication among employees at all levels and across departments. Google believe that considering multiple viewpoints is critical to developing effective solutions, and Google attempt to build consensus in making decisions. While teamwork is one of their core values, Google also significantly reward individual accomplishments that contribute to their overall success. As Google grow, Google expect to continue to provide compensation structures that are more similar to those offered by start-ups than established companies. Google focus on very significant rewards for individuals and teams that build amazing things that provide significant value to us, their advertisers and their users. At December 31, 2008, Google had 20,222 employees, consisting of 7,254 in research and development, 8,002 in sales and marketing, 3,109 in general and administrative and 1,857 in operations. All of Googles employees are also equity holders, with significant collective employee ownership. As a result, many employees are highly motivated to make the company more successful. 1.5.0 GOOGLE BUSINESS MODEL As with its technology, Google has chosen to ignore conventional wisdom in designing its business. The company started with seed money from angel investors and brought together two competing venture capital firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to build brand, Google focused instead on quietly building a better search engine. The word quickly spread from one satisfied user to another. With superior search technology and a high volume of traffic at its Google.com site, Googles managers identified two initial opportunities for generating revenue: Advertising Search services 1.5.1 Google grows and business blooms Over time, these two business lines evolved into complementary networks. Google AdWords advertisers create ads to drive qualified traffic to their sites and generate leads. Google publishing partners deliver those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads. For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents. Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Googles business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem the millions of individuals around the world who rely on Google search to provide the answers they are seeking. 1.5.2 Google AdWords for Advertisers Google designed AdWords for advertisers who want to reach a qualified audience as efficiently as possible. Advertisers select their own target keywords and only pay when customers click on their ads. Its easy to create ad text and manage online advertising accounts with no large upfront payment required. All thats needed is five minutes and a credit card. The ads appear across Googles growing roster of partners, including thousands of sites from America Online to the Washington Post, and are targeted to relevant search and content pages. Googles experienced sales and service team optimize campaigns for our larger advertisers. Our staff of AdWords experts work with advertisers to select the appropriate keywords and generate the matching creative, then carefully monitor the campaign to improve its performance over time by winnowing keywords and rewriting copy based on what is most effective. Theres no limit to the number of keywords that an advertiser can select and each keyword can be matched with a different creative execution. Recent advertisers include Amazon, Cisco Systems and Staples. Google provides all of its advertisers with a full complement of reporting services to enable fine tuning of campaigns and real-time intelligence about which components are performing best. Advertisers can further increase efficiencies by targeting their campaigns to specific geographies or languages. 1.5.3 Google AdSense and advertisers Google believes relevant advertising can be as useful as search results or other forms of content. And that advertising can enhance the experience for visitors to a publishers website, while helping publishers recover some of their investment in creating content of value. Google AdSenseâ„ ¢ combines Google Search technology with our base of keyword advertisers to deliver ads that precisely target search results or the content on a sites pages, no matter how specialized the subject matter. Advertisers, publishers, and information seekers all profit as a result. Signing up for AdSense is easy it only takes a few minutes to apply. And our sales team helps customize the program for sites receiving more than 20 million page views a month. AdSense serves relevant ads on content pages search result and content pages as well as dormant domain pages. Google Search Services enable publishers to provide Google web search on their own pages results that can be used to generate revenue with the AdSense for Search program The Google Search Appliance, a scalable and secure device that provides Google quality search across an individual website or intranet. Google Wireless Services deliver Google search results via PDAs, wireless phones and other mobile devices powered by many of the worlds leading wireless service providers. .1.0 GOOGLE GLOBAL MARKET SHARE Not only does Google continue to dominate the global search market, its also growing faster than any of its competitors, according to data from comScore. The audience measurement firm estimates that Google sites notched up a total of 76.7 billion searches during the month of July 2009, an increase of 58 percent over July 2008. Googles search product therefore continues to govern the global search landscape, accounting for over 67 percent of all queries worldwide, comScore suggests. In comparison, Yahoo and Microsoft which agreed to a ten-year search partnership in July attracted a joint total of 12.2 billion queries through their search services, which represents just 10.7 percent of queries globally. Microsofts product did, however, experience substantial year-on-year growth of 41 percent. 2.2.0 GOOGLE KEY TECHNOLOGIES Google web search technology uses a combination of techniques to determine the importance of a web page independent of a particular search query and to determine the relevance of that page to a particular search query. 2.2.1 PageRank Technology PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a pages importance. 2.2.2 Hypertext-Matching Analysis Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a users query. Our innovations dont stop at the desktop. To give people access to the information they need, whenever and wherever they need it, we continue to develop new mobile applications and services that are more accessible and customizable. And were partnering with industry-leading carriers and device manufacturers to deliver these innovative services globally. Were working with many of these industry leaders through the Open Handset Alliance to develop Android, the first complete, open, and free mobile platform, which will offer people a less expensive and better mobile experience. 2.2.3 Life of a Google Query The life span of a Google query normally lasts less than half a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information. 2.2.4 Infrastructure Google provides their products and services using their homegrown software and hardware infrastructure, which provides substantial computing resources at low cost. Google currently use a combination of off-the-shelf and custom software running on clusters of commodity computers. Their considerable investment in developing this infrastructure has produced several benefits. This infrastructure simplifies the storage and processing of large amounts of data, eases the deployment and operation of large-scale global products and services, and automates much of the administration of large-scale clusters of computers. Although most of this infrastructure is not directly visible to their users, Google believe it is important for providing a high-quality user experience. It enables significant improvements in the relevance of their search and advertising results by allowing us to apply superior search and retrieval algorithms that are computationally intensive. Google believe the infrastructur e also shortens their product development cycle and lets us pursue innovation more cost effectively. 2.3.0 QUALITY OF PERSONNEL Google is among the most successful Internet-based businesses and companies since the booming dotcoms years in late 1990s and remains to be a leader to date. The success of the Google is rooted on its outstanding organisational practices and core competencies. Googles formula of success is not only its competent technology but also its aggressive ability to come-up with both innovative and profit-oriented projects. Innovation is very critical among the members of its workforce since it operates in global environment.Managing global environment requires managers the ability to manage change through innovation and creativity. The innovative capability of Google combined with integrated process and a supportive culture creates sustainable competitive advantage. Among the considered high-leverage innovators, Google excels in ideation with overall adeptness and competence across all four stages of the innovation value chain. For example, (2007) describes Google as search engine leader tha t creates new-fangled ideas with intense speed or what they call the 70-20-10 Rule where the staff particularly engineers are encouraged to use 70 percent of their working time on central business functions, 20 percent on related business functions, and 10 percent on areas entirely of their own choice. Larger organisations like Google, in contrast to small ones are faster in adoption of innovations because of greater access to resources and need for strategic planning. Due to the stiff competition among Internet companies, the encouragement of innovation and creativity is inherent to Google. Innovation as a ground for doing business in the 21st century will be the consistent tugging force that the organisation must either strive to adopt or suffer the consequences of being left behind by competitors. The Googlers (employees) are motivated to contribute their suggestions, ideas, or anything that pertains to potential profit-gaining activities through various means like meetings, intr anet, and other forms of communication. In product development, they emphasise on the feasibility and user-friendliness of relevant ideas. The feasibility is supported by Googles aim of coming-up with something original and financially viable whereas the idea of user-friendliness works toward potential users. Through innovations, Google has expanded its services and features. Google today is no longer a search engine company but a web computing applications company. The upscale ability of Google is among its critical success factors that make it a sustainable competitive company in its specified industry. On the aspect of HRM, Google has a distinct recruitment procedure that is bounded on the increased importance on valued intelligence and brainpower more than experience. (2003) identified recruiting as part of the overall management function of staffing. Conversely, (2004) emphasised that staffing requires both the process of attracting and selecting potential personnel with exceptional capabilities and competencies to fill-in the company position available at hand. Recruiting potential Googlers are based on academic proficiency and human intelligence. The diversity of skills and qualities of applicants is recognised because Google management believes that it can contribute on its progression. There are also unique advertising techniques in job postings, effective referral system, and campus recruitment. Generally, Google upholds the key HRM functions namely; attracting a quality workforce, developing a quality workforce, and maintaining a quality workforce. 2.4.0 GOOGLE CAPITAL BASE REVENUE STREAM Googles stock fell decidedly below the psychologically significant mark of $300 per share at one point. The stock has fallen 60% overall from its high near $720 and sits near its 2004-2005 prices. Despite this, Google remains a global leader in search, internet advertising, and has its finger on the pulse of innovative web services. Googles earnings powerand Googles search share remain intact in the long. Does that mean the shares necessarily imply a great risk-reward tradeoff now? For perspective, lets take a look at Googles performance and its stock performance over a similar period. Overall, Googles stock grew at a 93% CAGR from its IPO in 2004 until 2007. Even including the precipitous drop in 2008, the stock has grown at a 30% CAGR. Since 2003, Google has grown its revenue at a 72.6% CAGR and its net income at a 109.1% CAGR. Roughly normalizing to the 2004-2008 time period, Googles revenue and net income have grown at 62% and 80% CAGR, respectively. Its clear that Googles stock grew relatively in line with its net income, in fact, even at its peak Googles stock growth never outpaced its net income growth rate thus implying that wild multiple expansion was not responsible for investor returns over the last five years. Unfortunately, with the changing economic outlook, the market seems to be pre-emptively punishing Google for slowing growth. If the current share price holds, the implication is that the Company will not grow net income from 2008 levels for another three years assuming that a stocks return (30% CAGR) trends towards the long term growth rate of a company. This return scenario seems compelling for a long term investor, but given that we remain dependent on growth for our returns as opposed to any fundamental valuation. Its hard to ascertain whether or not the stock current price represents a reasonable entry point. Now, let us try to look at the overall strengths and weaknesses of Googles market, technology, personnel and capital base and revenue stream. 2.5.0 Googles Strengths Google Already number one search engine has established a brand name, in which its users trust. Its dependable, reliable and fast. Google needs very little end user marketing as the name itself is getting word by mouth publicity. Google has a simple interface and it gives comprehensive results without confusing its users. Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. Google provides an interface to 177 languages to make it comfortable to search for its users in different countries. Google uses state of the art search technology to index pages regularly in order to give most updated results to its users. Google also weights the votes and ranks web pages with its PageRank technology to give its user access to most important pages first. Google is not biased towards advertisers. It clearly separates relevant advertisements and actual results by giving Sponsored Links tag to sponsored results when user searches to get information with some keyword. Moreover, it also ranks sponsored links to keep most relevant sponsored links on the top. Google offers localized search called search by location where users can get results showing vendors, products and services nearby their areas. Google also has a range of innovative additional services like Images, Groups, Directory, and News