Honest Iago Essay

Iago is the most unique villain of Shakespeare There has been a lot of controversy about his motives and he has been considered as an incarnation of the devil. At the same time, Iago is one of the most brilliant Shakespearean characters although Shakespeare uses his cunningness only for diabolical purposes. He has can rightly be called an atheist of human nature and a stealthy corrupter of human piety, a fearless disturber of domestic peace and an unbeliever in and denier of anything spiritual. This is interesting to note that all characters in the play, except for Roderigo (to whom he sometimes shows his real face) have a high opinion of Iago and refer to him as â€Å"honest Iago†. He uses this high oestimation of him by these major characters to befool them. The Mutual relationship between Iago and Othello is of trust and reliance on the part of Othello but it is conniving and devious on the part of Iago. Iago has same relationship with Cassio. Cassio is also deceived by the seeming virtue of Iago and actually believes that ensign is a kind-hearted man. But at the same time is a rival to Iago in the royal court. Another facets of his relationship with Othello and Cassio is that he (Iago) lives the part of a blurt outspoken plain fellow who is always prepared to say what he really thinks without caring for the effect it may have on others. Othello is shown as a trustful and thorough in his trust for Iago. Although when Iago starts working on him, he suspects him and asks for evidence, yet from the beginning of the play, he seems to have put entire confidence in the honesty of Iago, who had not been his companions in arms. This confidence is misplaced but it is no sign of stupidity in Othello. He does not have a distinctive fear of him. We find this even before Iago has set a trap for him. Othello fears the monster â€Å"too hideous to be shown† that he discerns about Iago’s thoughts. This manifests a strange relationship based on paradoxical feelings. It is of confidence, trust and fear. But latter events show that Othello’s trust in Iago overpowers the instinctive fear. This happens due to Othello’s non-meditative nature. He does not contemplate over issues and does not weigh their motive and consequences. And this is the thing that helps Iago to get control over Othello. A. C. Bradley rightly says in this regard; The sources of danger in this character are revealed but too clearly by the story. In the first place, Othello’s mind, for all its poetry, is very simple. He is not observant. His nature tends outward. He is quite free from introspection, and is not given to reflection. Emotion excites his imagination, but it confuses and dulls his intellect. On this side he is the very opposite of Hamlet, with whom, however, he shares a great openness and trustfulness of nature. In addition, he has little experience of the corrupt products of civilised life, and is ignorant of European women. (p. 217) Relationship between Iago and Cassio exists and develops on the same lines as that of Othello’s. Cassio has a high opinion of Iago and considers him an unmatched person in Florence but Iago’s opinion of him is prejudiced and biased. Iago dismisses Cassio as a mere theorist and not a practical warrior. In their mutual relationship Cassio’s genuine honesty is contrasted with Iago’s seeming honesty. We are never certain that we understand why Iago commits his evil deeds. Coleridge calls his evilness as â€Å"motiveless malignity† (315) there is no doubt that he is throughout an artist in villainy. There is no mystery in the psychology of Iago and the key to Iago’s motives may lie in the composition of his character. One of the noticeable traits in his character is keen sense of superiority and contempt for others. There also the annoyance of having always to play a part, the enjoyment of the action and the absence of fear. Iago’s sense of superiority has been thwarted and it needs satisfaction. The fullest satisfaction, it could find would, no doubt, be in the consciousness to take revenge from those who are so successful and popular. In addition to his strong desire to satisfy his sense of power, there are also certain other forces which drive him on. One of these is a pleasure in action very difficult and perilous. This action and pleasure lends him artistry in the art of being spiteful against other. All these characteristics if nature and his disposition play a part in making him a great villain of Shakespeare. These motives appear and disappear in the most extraordinary manner. Resentment as Cassio’s appointment is expressed in the first conversation with Roderigo, and from that moment is never once mentioned again in the whole play. Hatred of Othello is expressed in the first act only. Desire to get Cassio’s place scarcely appears after the first soliloquy, and when it is gratified Iago does not refer to it by a single word. The suspicion’s of Cassio’s intrigues with Emilia emerges suddenly as an afterthought. Iago’s love of Desdemona is alluded to in the second soliloquy; there is not the faintest trace of it in word or deed either before or after. The mention of jealousy of Othello is followed by declarations that Othello is infatuated about Desdemona and is of a constant nature, and during Othello’s suffering Iago never shows a sign of the idea that he is now paying his rival in his own coin. In the second soliloquy he declares that he quite believes Cassio t0o be in love with Desdemona; it is obvious that he believes no such thing, for he never alludes to the idea again, and within a few hours, he describes Cassio as an honest fool. All these motives have strange paradoxical characteristics in them but it could not have been coincidence that Shakespeare has attributed so many motives to Iago. All these motives manifest the intricate nature of Iago’s characters and disposition. In addition to a man of action, Iago also seems to be something of an artist who takes delight in undertaking a complicated task in a meticulous manner. The action he starts and works out is intricate. We get an impression that at some stage, the action Iago initiates remain no longer within his control and power but rather becomes his master. It is as he was fated to do what he does. Works Cited Bradley, A. C. Shakespearean Tragedy: Lectures on Hamlet, Othello, King Lear, Macbeth. 2nd ed. London: Macmillan, 1905. Colderidge, Samuel Taylor. Lectures 1808-1819 On Literature. Ed. R. A. Foakes. Volume 2. Princeton, New Jersey: Princeton University Press, 1987. Shakespeare, William. Othello. New York: Penguin Books. 1993.

Supply Chain of Amul

ARAVALI INSTITUE OF MANAGEMENT (An institution of Marwar Education Foundation) Term Paper on Supply Chain of AMUL Submitted to:Submitted by: Dr. Parikshit CharanSunil Kansara PGP II PGDM (S) Section A Roll No. 30 HISTORY Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand and it was chosen because it was a perfect acronym for Anand Milk Union Limited. The Amul revolution was started as awareness among the farmers. It grew and matured into a protest movement that was channeled towards economic prosperity Over five decades ago, the life of an average farmer in Kheda District was very much like that of his/her counterpart anywhere else in India. His/her income was derived almost entirely from seasonal crops. The income from milk buffaloes was undependable. Milk producers had to travel long distances to deliver milk to the only dairy, the Polson Dairy in Anand – often milk went sour, especially in the summer season, as producers had to physically carry milk in individual containers. Private traders and middlemen controlled the marketing and distribution system for the milk. These middlemen decided the prices and the off-take from the farmers by the season. As milk is perishable, farmers were compelled to sell it for whatever they were offered. Often, they had to sell cream and ghee at throw-away prices. In this situation, the private trader made a killing. Moreover, the government at that time had given monopoly rights to Polson Dairy, which was run by a person of Parsi descent, (around that time Polson was the most well known butter brand in the country) to collect milk from Anand and supply to Mumbai city in turn (about 400 kilometers away). Another problem farmers faced was that in winter the milk output of buffaloes doubled which caused prices to fall down even further. India ranked nowhere amongst milk producing countries in the world in 1946. Gradually, the realization dawned on the farmers with inspiration from then nationalist leaders Sardar Vallabhbhai Patel (who later became the first Home Minister of free India) and Morarji Desai (who later become the Prime Minister of India) and local farmer, freedom fighter and social worker Tribhovandas Patel, that the exploitation by the trader could be checked only if they marketed their milk themselves. Amul was the result of the realization that they could pool up their milk and work as a cooperative Setting up of Kaira District Co-operative Milk Producers' Union In the early 40’s, the main sources of earning for the farmers of Kaira district were farming and selling of milk. That time there was high demand for milk in Bombay. The main supplier of the milk was Polson dairy limited, which was a privately owned company and held monopoly over the supply of milk at Bombay from the Kaira district. This system leads to exploitation of poor and illiterates’ farmers by the private traders. The traders used to beside the prices of milk and the farmers were forced to accept it without uttering a single word. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to sell the milk on their own by establishing a co-operative union, Instead of supplying milk to private traders. Sardar Patel sent the farmers to Shri Morarji Desai in order to gain his co-operation and help. Shri Desai held a meeting at Samarkha village near Anand, on 4th January 1946. He advised the farmers to form a society for collection of the milk. These village societies would collect the milk themselves and would decide the prices at which they can sell the milk. The district union was also form to collect the milk from such village co-operative societies and to sell them. It was also resolved that the Government should be asked to buy milk from the union. However, the govt. did not seem to help farmers by any means. It gave the negative response by turning down the demand for the milk. To respond to this action of govt. , the farmers of Kaira district went on a milk strike. For 15 whole days not a single drop of milk was sold to the traders. As a result the Bombay milk scheme was severely affected. The milk commissioner of Bombay then visited Anand to assess the situation. Having seemed the condition, he decided to fulfill the farmers demand. Thus their cooperative unions were forced at the village and district level to collect and sell milk on a cooperative basis, without the intervention of Government. Mr. Verghese Kurien showed main interest in establishing union who was supported by Shri Tribhuvandas Patel who lead the farmers in forming the Co-operative unions at the village level. The Kaira district milk producers union was thus established in ANAND and was registered formally on 14th December 1946. Since farmers sold all the milk in Anand through a co-operative union, it was commonly resolved to sell the milk under the brand name AMUL. At the initial stage only 250 liters of milk was collected everyday. But with the growing awareness of the benefits of the cooperativeness, the collection of milk increased. Today Amul collect 11 lakhs liters of milk everyday. Since milk was a perishable commodity it becomes difficult to preserve milk flora longer period. Besides when the milk was to be collected from the far places, there was a fear of spoiling of milk. To overcome this problem the union thought out to develop the chilling unit at various junctions, which would collect the milk and could chill it, so as to preserve it for a longer period. Thus, today Amul has more than 150 chilling centers in various villages. Milk is collected from almost 1073 societies. With the financial help from UNICEF, assistance from the govt. of New Zealand under the Colombo plan, of Rs. 50 millions for factory to manufacture milk powder and butter was planned. Setting Up of Gujarat Cooperative Milk Marketing Federation In 1954, Kaira District Co-operative Milk Producers’ Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter. In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more plants to produce different products. In 1973, the milk societies/district level unions decided to set up a marketing agency to market their products. This agency was the Gujarat Cooperative Milk Marketing Federation (GCMMF). It was registered as a co-operative society on 9 July 1973 COMPANY PROFILE THE TASTE OF INDIA, AMUL comes from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand and it was chosen because it was a perfect acronym for Anand Milk Union Limited. AMUL was formed under the dairy cooperative movement in India in 1946 The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world. It is also the world's biggest vegetarian cheese brand . The system succeeded mainly because it provides an assured market at remunerative prices for producers' milk besides acting as a channel to market the production enhancement package. What's more, it does not disturb the agro-system of the farmers. It also enables the consumer an access to high quality milk and milk products. Contrary to the traditional system, when the profit of the business was cornered by the middlemen, the system ensured that the profit goes to the participants for their socio-economic upliftment and common good. Looking back on the path traversed by Amul, the following features make it a pattern and model for emulation elsewhere. Amul has been able to: ? Produce an appropriate blend of the policy makers farmers board of management and the professionals: each group appreciating its rotes and limitations, ? Bring at the command of the rural milk producers the best of the technology and harness its fruit for betterment. ? Provide a support system to the milk producers without disturbing their agro-economic systems, ? Plough back the profits, by prudent use of men, material and machines, in the rural sector for the common good and betterment of the member producers and ? Even though, growing with time and on scale, it has remained with the smallest producer members. In that sense. Amul is an example par excellence, of an intervention for rural change. Organization structure It all started in December 1946 with a group of farmers keen to free themselves from intermediaries, gain access to markets and thereby ensure maximum returns for their efforts. Based in the village of Anand, the Kaira District Milk Cooperative Union (better known as Amul) expanded exponentially. It joined hands with other milk cooperatives, and the Gujarat network now covers 2. 12 million farmers, 10,411 village level milk collection centers and fourteen district level plants (unions) under the overall supervision of GCMMF. There are similar federations in other states. Right from the beginning, there was recognition that this initiative would directly benefit and transform small farmers and contribute to the development of society. Markets, then and even today, are primitive and poor in infrastructure. Amul and GCMMF acknowledged that development and growth could not be left to market forces and that proactive intervention was required. Two key requirements were identified. The first, that sustained growth for the long term would depend on matching supply and demand. It would need heavy investment in the simultaneous development of suppliers and consumers. Second, that effective management of the network and commercial viability would require professional managers and technocrats. To implement their vision while retaining their focus on farmers, a hierarchical network of cooperatives was developed, which today forms the robust supply chain behind GCMMF's endeavors. The vast and complex supply chain stretches from small suppliers to large fragmented markets. Management of this network is made more complex by the fact that GCMMF is directly responsible only for a small part of the chain, with a number of third party players (distributors, retailers and logistics support providers) playing large roles. Managing this supply chain efficiently is critical as GCMMF's competitive position is driven by low consumer prices supported by a low cost system. The Union looks after policy formulation, processing and marketing of milk, provision of technical inputs to enhance milk yield of animals, the artificial insemination service, veterinary care, better feeds and the like – all through the village societies. DISTRIBUTION CHANNEL Amul products are available in over 500,000 PLUS retail outlets across India through its network of over 3,500 distributors. There are 47 depots with dry and cold warehouses to buffer inventory of the entire range of products. GCMMF transacts on an advance demand draft basis from its wholesale dealers instead of the cheque system adopted by other major FMCG companies. This practice is consistent with GCMMF's philosophy of maintaining cash transactions throughout the supply chain and it also minimizes dumping. Wholesale dealers carry inventory that is just adequate to take care of the transit time from the branch warehouse to their premises. This just-in-time inventory strategy improves dealers' return on investment (ROI). All GCMMF branches engage in route scheduling and have dedicated vehicle operations Establishing best practices: A key source of competitive advantage has been the enterprise's ability to continuously implement best practices across all elements of the network: the federation, the unions, the village societies and the distribution channel. In developing these practices, the federation and the unions have adapted successful models from around the world. It could be the implementation of small group activities or quality circles at the federation. Or a TQM program at the unions. Or housekeeping and good accounting practices at the village society level. More important, the network has been able to regularly roll out improvement programs across to a large number of members and the implementation rate is consistently high. For example, every Friday, without fail, between 10. 00 a. m. and 11. 00 a. m. , all employees of GCMMF meet at the closest office, be it a department or a branch or a depot to discuss their various quality concerns. Each meeting has its pre-set format in terms of Purpose, Agenda and Limit (PAL) with a process check at the end to record how the meeting was conducted. Similar processes are in place at the village societies, the unions and even at the wholesaler and C agent levels as well. Examples of benefits from recent initiatives include reduction in transportation time from the depots to the wholesale dealers, improvement in ROI of wholesale dealers, implementation of Zero Stock Out through improved availability of products at depots and also the implementation of Just-in-Time in finance to reduce the float. Kaizens at the unions have helped improve the quality of milk in terms of acidity and sour milk. (Undertaken by multi-disciplined teams, Kaizens are highly focussed projects, reliant on a structured approach based on data gathering and analysis. ) For example, Sabar Union's records show a reduction from 2. 0% to 0. 5% in the amount of sour milk/curd received at the union. The most impressive aspect of this large-scale roll out is that improvement processes are turning the village societies into individual improvement centers. Supply Chain of Amul Consumers expect marketers to deliver products in the locations and forms they require. To meet expectations of such demanding consumers, alignments of our four Distribution Highways of Fresh, Chilled, Frozen and Ambient products were already made by introducing Project DIL. Subsequently, a major initiative was taken to enhance distribution network to smaller towns. About 1200 distributors in small towns across India were added during this initiative. Today about 3000 Distributors ensure availability of our products across India, whether it is in Leh or Lakshadweep, in Kutch or Arunachal. Simultaneously, to augment fresh milk distribution in various markets of India, approximately 1400 exclusive Milk Distributors have been inducted. ? AMUL has the largest cold chain network in India (i. e. 18000 refrigerators) as compared to any other company. The chemical components of milk are water, SNF and solids. Milk is very perishable product so it has to be consumed within 24 hours. In order to avoid wastage AMUL converts the milk in to SNF and milk solids by evaporating the water, which comprises up to 60-70% of milk contents. This is possible only if the distribution channel right from the producer to the consumer is well organized. It will be surprising to know that AMUL makes even the ‘Sarpanch’ to eat pizza i. e. it supplies pizzas even to rural market. ? Last year, theye divided the retail market into 14 specific segments to achieve further distribution efficiency. This year our focus was on inducting distributors having expertise in servicing such specific market segments. This initiative is yielding results by way of ensuring wider availability of our product range. ? The role of distributors in our business process has never been more diverse or more important, as it is today. As a matter of fact, we consider our Distributor to be the real â€Å"Marketing Manager† of our organization. To enhance business performance of our Distributors, a workshop on Marketing and Sales Management was designed in collaboration with a premier business school. The objective of the entire initiative was to upgrade the knowledge of our Distributors in terms of contemporary Business Management Practices, so that they can perform well not only as our business partner but also as Marketing Managers. During the year, 659 Distributors have undergone this programme in 39 locations. Cold Storage is an extremely essential component n the Federation’s distribution process. Unfortunately, availability of efficient cold storage facilities is grossly inadequate in our country. To cope up with the increasing need of suitable cold stores closer to our markets, we have continued our endeavour of creating the Federation’s own cold stores this year in various locations acr oss the country. We now own 24 state-of- the art cold rooms of different sizes. ? To get an exposure to our cooperative structure, our culture as well as operational systems and processes, every year we invite our distributors, major retailers and other business partners to Anand, for Amul Yatra. So far, about 7000 Distributors and other business partners have participated in this Amul Yatra. ? Over recent years, the Federation has successfully introduced new product lines. This year, in order to leverage their distribution network strengths, to optimize market supervision expenditures, to achieve increasing efficiency while keeping the distribution infrastructure lean, focused and productive, the Federation amalgamated its different distribution networks. Today, they operate an efficient distribution infrastructure consisting of 46 sales offices, catering to 3,000 distributors and five lac retailers. Almost every Federation stockist has visited Anand to participate in a unique programme called ‘Amul Yatra'. During this programme, stockists are exposed to the Federation Philosophy, the culture of Cooperation, as well as operational Systems and Processes. The Federation has also invited distributor's salesmen from all over the country to Anand for a training program focused on the Federation's philosophy and developing their selling skills. AMUL is a dairy cooperative in the western India that has been primarily responsible, through its innovative practices, for India to become the world’s largest milk producer. The distinctive features of this paradigm involves managing a large decentralized network of suppliers and producers, simultaneous development of markets and suppliers, lean and efficient supply chain, and breakthrough leadership. Every day Amul collects 447,000 litres of milk from 2. 12 million farmers , converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) to over 500,000 retail outlets across the country. To implement their vision while retaining their focus on farmers, a hierarchical network of cooperatives was developed, this today forms the robust supply chain behind GCMMF’s endeavors. The vast and complex supply chain stretches from small suppliers to large fragmented markets. Management of this network is made more complex by the fact that GCMMF is directly responsible only for a small part of the chain, with a number of third party players (distributors, retailers and logistics support providers) playing large roles. Managing this supply chain efficiently is critical as GCMMF's competitive position is driven by low consumer prices supported by a low cost system of providing milk at a basic, affordable price. THE BUSINESS MODEL From the very beginnFng, in the early 1950s, AMUL adopted the network as the basic model for long-term growth. †¢ The network explicitly includes secondary services to the farmer-suppliers. †¢ Several of the entities in the network are organized as cooperatives linked in a hierarchical fashion. Customers: In comparison with developed economies, the market for dairy products in India is still in an evolutionary stage with tremendous potential for high value products such as ice cream, cheese etc. The distribution network, on the other hand, is quite reasonable with access to rural areas of the country. Traditional methods practiced in western economies are not adequate to realize the market potential and alternative approaches are necessary to tap this market. Suppliers: A majority of the suppliers are small or marginal farmers who are often illiterate, poor, and with liquidity problems as they lack direct access to financial institutions. Again, traditional market mechanisms are not adequate to assure sustenance and growth of these suppliers. Third Party Logistics Services: In addition to the weaknesses in the basic infrastructure, logistics and transportation services are typically not professionally managed, with little regard for quality and service. In addition to outbound logistics, GCMMF takes responsibility for coordinating with the distributors to assure adequate and timely supply of products. It also works with the Unions in determining product mix, product allocations and in developing production plans. The Unions, on the other hand, coordinate collection logistics and support services to the member-farmers. In what follows we elaborate on these aspects in more detail and provide a rationale for the model and strategies adopted by GCMMF. Simultaneous Development of Suppliers and Customers: From the very early stages of the formation of AMUL, the cooperative realized that sustained growth for the long-term was contingent on matching supply and demand. The member-suppliers were typically small and marginal farmers with severe liquidity problems, illiterate and untrained. AMUL and other cooperative Unions adopted a number of strategies to develop the supply of milk and assure steady growth. First, for the short term, the procurement prices were set so as to provide fair and reasonable return. Second, aware of the liquidity problems, cash payments for the milk supply was made with minimum of delay. This practice continues today with many village societies making payments upon the receipt of milk. For the long-term, the Unions followed a multi-pronged strategy of education and support. For example, only part of the surplus generated by the Unions is paid to the members in the form of dividends Managing Third Party Service Providers: Unions focused efforts on these activities and related technology development . The marketing efforts were assumed by GCMMF. All other activities were entrusted to third parties. These include logistics of milk collection, distribution of dairy products, sale of products through dealers and retail stores, some veterinary services etc. It is worth noting that a number of these third parties are not in the organized sector, and many are not professionally managed. Hence, while third parties perform the activities, the Unions and GCMMF have developed a number of mechanisms to retain control and assure quality and timely deliveries. This is particularly critical for a perishable product such as liquid milk. Coordination for Competitiveness Coordination is one of the key reasons for the success of operations involving such an extensive network of producers and distributors at GCMMF. Some interesting mechanisms exist for coordinating the supply chain at GCMMF. These mechanisms are: Inter-locking Control The objective for developing such an inter-locking control mechanism is to ensure that the interest of the farmer is always kept at the top of the agenda through its representatives who constitute the Boards of different entities that comprise the supply chain. This form of direct representation also ensures that professional managers and farmers work together as a team to strengthen the cooperative. This helps in coordinating decisions across different entities as well as speeding both the flow of information to the respective constituents and decisions. Coordination Agency: Unique Role of Federation Its objective is to ensure that all milk that the farmers produce gets sold in the market either as milk or as value added products and to ensure that milk is made available to an increasingly large sections of the society at affordable prices Supplier Enhancement and Network servicing Their objective is to ensure that producers get maximum benefit and to resolve all their problems. They manage the procurement of milk that comes via trucks & tankers from the VSs. They negotiate annual contracts with truckers, ensure availability of trucks for procurement, establish truck routes, monitor truck movement and prevent stealing of milk while it is being transported. GCMMF’S SUPPLY CHAIN DISTRIBUTION CHANNEL Amul products are available in over 500,000 PLUS retail outlets across India through its network of over 3,500 distributors. There are 47 depots with dry and cold warehouses to buffer inventory of the entire range of products. GCMMF transacts on an advance demand draft basis from its wholesale dealers instead of the cheque system adopted by other major FMCG companies. This practice is consistent with GCMMF's philosophy of maintaining cash transactions throughout the supply chain and it also minimizes dumping. Wholesale dealers carry inventory that is just adequate to take care of the transit time from the branch warehouse to their premises. This just-in-time inventory strategy improves dealers' return on investment (ROI). All GCMMF branches engage in route scheduling and have dedicated vehicle operations Establishing best practices A key source of competitive advantage has been the enterprise's ability to continuously implement best practices across all elements of the network: the federation, the unions, the village societies and the distribution channel. In developing these practices, the federation and the unions have adapted successful models from around the world. It could be the implementation of small group activities or quality circles at the federation. Or a TQM program at the unions. Or housekeeping and good accounting practices at the village society level. More important, the network has been able to regularly roll out improvement programs across to a large number of members and the implementation rate is consistently high. For example, every Friday, without fail, between 10. 00 a. m. and 11. 00 a. m. , all employees of GCMMF meet at the closest office, be it a department or a branch or a depot to discuss their various quality concerns. Each meeting has its pre-set format in terms of Purpose, Agenda and Limit (PAL) with a process check at the end to record how the meeting was conducted. Similar processes are in place at the village societies, the unions and even at the wholesaler and C&F agent levels as well. Examples of benefits from recent initiatives include reduction in transportation time from the depots to the wholesale dealers, improvement in ROI of wholesale dealers, implementation of Zero Stock Out through improved availability of products at depots and also the implementation of Just-in-Time in finance to reduce the float. Kaizens at the unions have helped improve the quality of milk in terms of acidity and sour milk. (Undertaken by multi-disciplined teams, Kaizens are highly focussed projects, reliant on a structured approach based on data gathering and analysis. ) For example, Sabar Union's records show a reduction from 2. 0% to 0. 5% in the amount of sour milk/curd received at the union. SELECTION, MOTIVATION & EVALUATION OF CHANNEL MEMBERS Selection: The company takes into consideration a host of factors while selecting the channel members. This is because GCMMF believes that selection of channel members is a long run decision & the rest of the decision regarding the supply chain depends upon the efficiency & coverage by the channel members. The following are the host of factors considered by the company in selecting the channel members: ? Authentication is required by the regarding the identity of the channel members, which includes the name & address, photograph of the location. ? Proof of solvency which requires name & address of the channel member’s bankers ? Safety of the inventory, which means that the distributor/ dealer should et the stock of the company insured. ? Inventory or the perishable goods kept by the distributor/ dealer should be in good condition which means a detail of storage space & Refrigeration facility is to be provided. Refrigeration system should have deep freezers, cold room & walk in coolers. ? Details of the delivery vehicle, which includes Light Commercial Vehicles, Matador, 3 Wheel er Van, Tricycle Van & Hand/Push cart. The number & model of each of the vehicle needs to be furnished to the company. ? GCMMF acknowledges the fact that it needs to be sensitive to the market demands. For this it requires that a number of salesmen needs to be present on the field. The salesmen too are divided into various categories like the Field salesmen & Counter salesmen. Also the details of Clerical Staff & Mazdoors are to be provided. The technical competence of the salesmen needs to be mentioned ? Details of the product kept of other companies have to be provided. The annual sales of these products too have to be mentioned. Also details of complementary products & product lines need to be mentioned. ? Dealers of the company must carry a good reputation. This is due to the fact that the company believes reputation of the dealer affects the clientele. ? Market coverage by the distributors needs to be defined which includes details of Geographic coverage & Outlets per market area. ? The company also requires the dealers to furnish any Advertising & Sales initiative undertaken by them on behalf of the company. Observation ? The company’s strength is in its procurement and not the distribution even they know this, as this is the industry’s main problem. Other companies fail to replenish demand due to lack in procurement of raw milk. Amul has loyal cooperatives that provide milk only to them, over time the relationship of trust has built up with these people that amul leverages now. ? Transport channel is another strength as the transporters have grown with the company overtime the bonding with them enables the company to give least margins when it comes to the distributors in the industry, lowering the costs. ? The company believes that there is an ongoing demand in the market and therefore no promotions are needed to increase the sales, also the fact this would affect the cost of the product the company doesn’t undertake many promotion schemes. The not being a profit driven organization, is able to provide products at the least price in the industry, and is able to give least channel margins as the channel members earn through volumes and not through high margins. ? The company is enabled to push its new products into the market by hooking them onto the fast moving products like Amul butter; they force the channel members to carry the new products as well. Comments and Suggestion: ? Amul should go in for exclusive outlets in at least all the shopping malls coming up these days and any location where footfalls are large in number. The advantages of this channel will be: Full range display Easier to promote new products Easy to push impulse purchase products Brand building will be facilitated ? Pushcarts should be increased in number in order to increase the market reach this can provide with e very effective channel for ice creams and flavored milks. ? Trade promotion should be formulated for newly launched products instead of just tagging them onto best sellers. ? The company should start a home delivery where a particular household will order full range of products required by it over a period of time. For this the company could provide a deliveryman with cycle to reach the different houses. ? In order to motivate the channel members it is also very essential for the company to increase the margins for the hard selling items e. g. Amul dahi where it faces competition from Nestle & Mother dairy. ? In order to remain sensitive to market demand, it is essential for the company to place additional salesmen on the field since the brand as such commands a high demand in the market but fails to match it with the supply. [pic][pic][pic]

Environmental Scanning of Nintendo - 662 Words

1. Environnemental scanning Macro Environment Macro environment is said to be the most general layer of the environment. This consists of broad environmental factors that have an impact on the organization. The PESTEL framework helps us to identify the future trends which might impinge on Nintendo and therefore identify the key drivers of change. On the other hand the five forces framework helps to understand how the competitive dynamics within and around the video game industry are changing. PESTEL Framework: This categorizes environmental influences into six main types: political, economic, social, technological, environmental and legal. Political: Factors such as taxation policies, foreign trade regulations and social welfare†¦show more content†¦Also, games have an influence to the culture of people; bring aggression in children, etc all which have an impact on the industry. Technological: The role of technology is vital in this industry as it focuses on technological efforts for competitive advantage. Every new development uses new technology. Though there are restricted innovations in the gaming industry, the speed of technological transfer is very high. Nintendo’s role from playing cards to toys to video games and then with each console introduced, included many technological changes. Technological up gradation increased hardware costs and discouraged innovation. The online capability of Nintendo Wii was a major change in the technology of the video game industry though they were not able to do as well as their competitors (Sony, Microsoft). Environmental: The video game industry uses a lot of plastic resources. Playing games on television or computers does consume a lot of power. Nintendo therefore see to it that their games utilize low power. On the other hand protecting the environment and practicing a â€Å"green† lifestyle is a value many of today’s parents are trying to teach their children. Nintendo facilitates in that effort through the creation of â€Å"Super Mario Sunshine†Ã¢â‚¬ , which challenge players to improve the environment around them. Legal: The legal issues faced by the video game industry include trademarks, copyrights, licensing, online ownership, revenue recognition and demands ofShow MoreRelatedMarketing Plan3452 Words   |  14 Pages– Sony PlayStation 4 Table of Contents Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3. Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter s 5 forces 3.3. Competitors 3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis 4. Marketing Mix 4.1. Product details 4.2. Price 4.3. Distribution 4.4. Promotion 4.4.1 Marketing slogans and logo 4.5. Marketing Objectives 5. Evaluation and Control Toni Hoang, Tim von OldenburgRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pagesmarketing environment explain the distinction between the microenvironment and the macroenvironment discuss the impact of political and legal, economic, ecological/physical environmental, social/cultural and technological forces on marketing decisions explain how to conduct environmental scanning discuss how companies respond to environmental change Political and Legal Forces The marketing environment FIGURE CHAPTER 3 73 marketing-orientated ï ¬ rm looks outwards to the environment in which it operatesRead MoreSony Play Station Competition Analysis10386 Words   |  42 Pages      SONY  Ã‚   PLAYSTATION   TABLE  OF  CONTENT   SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGICRead MoreStrategic Analysis of Lego Essay4136 Words   |  17 Pagesand they had the required resources to reach their strategic goals. Explanation the environmental factors impacting on LEGO during 1995-2009 Kotler (1998) argues that a PEST analysis is a useful tool in many ways including working out a business’s position, its market growth rate and what direction its operations should be heading in. This report will use a PEST analysis to identify what environmental factors affected LEGO from 1995-2009. Political/Legal factors Compliance with differentRead MoreCango3111 Words   |  13 PagesEconomic analysis can help them define production, distribution and consumers goods and services. CanGo must also analyze the governmental environment within the demographics. This will allow CanGo to look into unfair competition, restraint of trade, environmental, discrimination, online registration, privacy, product safety, labeling, intellectual property, warranties, deceptive and misleading claims, advertising to children, telemarketing, email spam, tying contracts, exclusive dealerships, transportationRead MoreMkc1 Study Guid3211 Words   |  13 Pagesavailability of credit. 9. What are some examples of social-culture influences on marketing decisions? A few examples of social-culture influence on marketing decisions are family, social roles/status, and geographies. 10. What is environmental scanning? Environmental scanning is careful monitoring of organizations internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. 11. What is the difference between direct and indirectRead MoreThe Sony Corporation a Case Study in Transnationa Media Management9950 Words   |  40 Pagesat Sony was enamored with the idea of videogame technology. ‘The management at Sony did not view themselves in the business of videogame technology which was seen as a toy’ (Fujishima, S. 2000, pers. comm., 23 March). Worse still, companies like Nintendo and Sega were the established leaders in videogame technology and software. Nevertheless, Sony’s Executive planning committee approved $50 million in start-up costs in order to allow Kutaragi and his design team to develop the basic computer chipRead MoreMkc1 Study Guide Essay8083 Words   |  33 Pagesis right and what is wrong in marketing B. By requiring tailored marketing strategies C. By creating a need for a new marketing technologies D. By studying different cultural practices 2. What element should marketing managers consider when scanning the competitive environment? A. The human mind B. Transfer price C. Substitute products D. The distribution channel 3. When a group of retailers and wholesalers of a particular product decided to all raise prices together and they are accusedRead MoreValve Corporation Final Project Essay4190 Words   |  17 PagesPolitical Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Economic Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Socio-Cultural Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Technological Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Environmental Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 7 Legal Factors †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Five – Forces Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Supplier Power †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Buyer PowerRead MoreMarketing Environment5847 Words   |  24 Pagesconsumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.† said Elaine O’Brien, University of Strathclyde. Unlike the controllable marketing mix variables, the environmental forces are not controllable by marketers. However, marketers can control how they deal with those uncontrollable forces by identifying and monitoring those forces that are relevant to their firms. They also must forecast changes in these forces

Classical Conditioning And Operant Conditioning - 1693 Words

In this booklet you will find an overview of all the different approaches to psychology. This will consist of the key assumptions, examples of the relevant psychologists and examples of their work, as well as an exploration into the advantages and disadvantages that some of these approaches possess. Behaviourism is a theory of learning based upon the idea that all behaviours are attained through conditioning. Behaviourists believe conditioning occurs when we interact with the environment and that the environment we are in determines the way we respond to a stimulus. The behaviourist approach believes we learn behaviours through association between response and consequence. For instance, by touching a hot iron you will feel pain. Therefore, we learn from this, and know not to touch a hot iron as we associate feeling pain as a consequence of this action. There are two forms of conditioning within the behaviourist approach; classical conditioning and operant conditioning. Behaviourists believe that individuals are born without built-in mental content, known as a ‘blank slate’ and that all behaviours arise from experience or perception. Classical conditioning says that we learn behaviours by associating the response to the stimulus. An example of this can be found from the work of Ivan Pavlov. In the 1890s Pavlov, a Russian physiologist, carried out some experiments with a dogs. He noticed that when a dog eats food, they salivate: this is an unconditional response to anShow MoreRelatedClassical Conditioning And Operant Conditioning1204 Words   |  5 Pagesknown as classical conditioning and operant conditioning. These forms of learning are very practical and can be seen and used in everyday life. Classical and operant conditioning are different forms of learning which have importance in everyday life and can be found in advertising, PTSD, and even lifestyle changes. To fully understand the importance of classical and operant conditioning, it is important to first understand what they are and how they are different. Classical conditioningRead MoreClassical Conditioning And Operant Conditioning1492 Words   |  6 Pages To expand upon the concepts of the two forms of conditioning listed above, three additional principals not previously listed for the sake of convenience are present in both forms of conditioning; these three principals-extinction, spontaneous recovery, and stimulus discrimination-are among the number of basic principals of conditioning that are found in most forms of conditioning. To explain, Extinction refers to the process by which the steady weakening or diminishment of a conditioned responseRead MoreClassical Conditioning And Operant Conditioning1249 Words   |  5 Pagestwo stimuli or a behavior and a learned stimulus. Associative learning is divided in to two central techniques, classical conditioning and operant condition. Classical and operant conditioning are basic methods of learning and conditioning is used to adapt a behavior or association through a stimuli or consequence (Ciccarelli, 2012). While classical conditioning and operant conditioning are key elements in associative learning, they have significant differences. A clear contrast between the two theoriesRead MoreClassical Conditioning And Operant Conditioning913 Words   |  4 PagesClassical Conditioning and Operant Conditioning There are two learning processes that are used, classical condition and operant conditioning. One learning process used is classical conditioning. Classical conditioning is a learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response. I found two TV commercials that are excellent examples for classical conditioning. The first commercial I found is an Old Spice commercialRead MoreClassical Conditioning And Operant Conditioning1146 Words   |  5 Pageslearning is known as conditioning. Conditioning stresses the relationship between stimuli and responses. The two types of conditioning found are Classical conditioning and Operant conditioning. As stated before, learning may occur in different ways but Classical and Operant conditioning are two of several theories on learning which take the behaviorist approach. â€Å"Classical conditioning is an association of one event with another that results in a pattern of behavior.† Operant conditioning however, is â€Å"learningRead MoreClassical Conditioning And Operant Conditioning883 Words   |  4 Pagesexperiments conducted by Ivan Pavlov, B.F Skinner, and various others, our learning process can be--and normally is--significantly influenced by the social and physical world around us. Two particular examples of this are classical conditioning and operant conditioning. â€Å"Classical conditioning occurs when a natural stimulus produces a response after being paired with a stimulus that naturally produces a response† (Schacter). For example, in horror movies suspenseful music tends to precede dramatic eventsRead MoreClassical Conditioning And Operant Conditioning959 Words   |  4 Pagesthrough the experience of something. Two important associative learning styles that I learned that grasped my attention are classical conditioning and operant conditioning. These forms of learning are used everyday, and with that, peo ple can categorize their certain behavior into places in which they fall in. The first type of associative learning is classical conditioning, which was discovered by Ivan Pavlov during an experiment. It is a learning process where a neutral stimulus becomes associatedRead MoreClassical Conditioning and Operant Conditioning1189 Words   |  5 Pagessimilarities between Classical conditioning and Operant conditioning? Many people believe that Classical and Operant are similar. Several people don’t know what the similarities and differences of Classical and Operant are, several people think it is the same learning method, which in this case I’m going to compare and contrast each behavior and give you information about each one, so you could have a better understanding of each method and what they do. Classical and Operant are very similar to eachRead MoreBehaviorism And Classical Conditioning And Operant Conditioning Essay1504 Words   |  7 Pagesfounders of the theory who are John B. Watson and B. F. Skinner. However, the information will foc us more on their early education and known achievements. Furthermore, you will find different theories regarding behaviorism such as classical conditioning and operant conditioning. In order to understand the difference and similarities between the two of them examples have been provided. To fully comprehend in what Behaviorism consists of, modern applications examples of the theory have been also includedRead MoreClassical Conditioning Vs. Operant Conditioning Essay1088 Words   |  5 Pages 1. a) Define Classical Conditioning and Behaviorism. b) Identify the two major characteristics that distinguish classical conditioning from operant conditioning. Classical Conditioning is a type of learning process of an individual when they come in contact with certain stimuli. According to Pavlov, a Russian psychologist, he developed several experiments on learning and he discovered that classical condition is the basic form of learning for an individual. However, according to Pavlov, behaviorism

Online vs Brick and Mortar - 844 Words

Rough Draft Kathleen Jacobie COM170 10/27/2014 Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or†¦show more content†¦PayPal allows the customer to purchase products with their bank account or credit cards and all they need to do is setup a free account. Identity theft has become very popular both online and in store. The customer needs to check their financial records frequently and to be sure not to give out personal information unless the y have reason to trust them. Hacking has become so popular, and consumers need to be aware of ways to protect themselves such as using a prepaid credit card while making online purchases. The customer should only put the amount of money they wish to spend on the prepaid card so if they are one of the customer’s who are hacked, they won’t lose anything. Stores often time have a final sale on some items or a no return policy. Customers need to be aware and ask questions if unsure. Online customers run the risk of orders not arriving, not arriving on time or packages being lost. Stores also offer competitor price matching tools to track prices and offer discounts if products are defective or opened. Buyers will use both ways of shopping to their desired advantage. The benefits of both shopping online and in the stores areShow MoreRelatedOnline Shopping Vs Brick And Mortar1483 Words   |  6 PagesOnline Shopping vs Brick and Mortar Times are changing faster than ever. It seems like only yesterday that mail order catalogs, grocery stores, and shopping malls were the places to shop for items for our homes and our lives. As with all things, technology advances us to places we would have scoffed at in times past, and as technology advances, so do our shopping trends. Today, the high-energy bustle of the malls of America is dwindling down to lonely, dilapidated store fronts with â€Å"space forRead MoreOnline Shopping vs Brick and Mortar1459 Words   |  6 PagesOnline Shopping VS Brick and Mortar Ann Gove COMM/155 December 10, 2011 Marianne Raley Online shopping VS Brick and Mortar Does the idea of shopping in Italy, France, or Japan at 3:00 am in your pajamas while snuggled up on the couch sound like a good idea? Then internet shopping is the way to go. As of the first twenty five days of the November- December 2011 Holiday season internet sales totaled 12.7 billion dollars, that’s an increase of 15% since last year. Online shopping dominates theRead MoreEssay on Online vs Brick and Mortar Shopping1029 Words   |  5 PagesOnline vs. Brick-and-Mortar Shopping The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortarRead MoreBrick Mortar vs. Online Stores1003 Words   |  5 PagesSaving money takes time and sensible planning. As an online business owner saving money leads to further funds for the business. Both forms of shopping have their own positives and negatives. With careful research, there are many deals to find when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple storesRead MoreOnline Shopping vs. Brick and Mortar Shopping966 Words   |  4 PagesBrick and mortar shopping and online shopping compare and contrast in many different ways. Some of the ways are obvious such as one is online and one is an actual store, but there are others that many different people would not even think about if they didn’t shop in both settings regularly. Knowing the benefits of online shopping and shopping in store can not only save a person the hassle of getting out when something may be better to get online, but it can also save a person tons of money knowingRead MoreOnline Classroom Vs. Traditional Brick And Mortar Classroom904 Words   |  4 PagesThe first distinction between learning in an online classroom versus that of a traditional brick and mortar classroom is that of time. Students log into their virtual classroom at times of their choosing to learn and complete assignments. The virtual campus that we use has click functions that are set up like a regular classroom. These functions mimic interactions between course facilitators and students in traditional settings. V camp has an announcements section like a bulletin board on a campusRead MoreThe Debate: Online Learning Versus Brick and Mortar Learning1540 Words   |  7 Pagesout that she was taking online courses that was accredited I soon realized this maybe the opportunity I was looking for. I did some research and found an accredited school that offered a Bachelors Degree through online learning. I received my Bachelors Degree and graduated with honors taking online classes in less time than the traditional method of learning. Online courses require self-motivation and discipline in order to be successful. The true benefits of online courses are that you haveRead MoreConsumer Perceptions Towards E Grocery Market1396 Words   |  6 Pagesfacilitates online transaction between business entities and consumer for various product and services. As market penetration of internet is rising which leads to the growth of e-grocery sector in India. Social media has impacted the growth of online consumers dynamically in Tier I cities. Some e-commerce players came up with the online grocery market concept but not able to sustain which reflects about the dynamic environment toward e-grocery. E-grocery allows consumers to purchase grocery online throughRead MoreThe Importance Of Quality Content On An Ecommerce Site1325 Words   |  6 PagesContent on an eCommerce Site [online vs brick and mortar online vs brick and mortar] The Importance of Quality Content on an eCommerce Site High-quality content ranks as the single most important factor for convincing B2B customers to buy products over the Internet. When purchasing online, buyers can t thump the products, smell them, feel them, taste them, use them or throw them against the wall to see what sticks--there s no tactile experience. Online vs. brick -and-mortar sales require exceptionalRead MoreBusiness Startup Challenges: Musicjuice.net Case Study679 Words   |  3 Pagesmoney is usually tight. Bad decisions happen because of unpreparedness, and partners disagree. All of these can lead to the quick breakup of a company. An internet company has the advantage of not needing as much money to startup as a traditional brick and mortar business. The internet startup also does not need a traditional product, advertising or as many other resources (Makler, 2006). It is easier in some respects to get this type pof company off the ground because it can be started the day the idea

Positives and Negatives free essay sample

They feel differently and have different skills. Even though they have different skills, strengths and weaknesses, there will be some ones common amongst the people. Likewise, some of my strengths and weaknesses might be similar to that of my friends, parents, relatives, people around the world and some not. That is how we are made. Although, strengths and weaknesses Isnt a permanent thing. It can be worked on and can be Improved and polished. I am a very cheerful, caring and loving person who never falls to smile everyday.I tend to remain happy most of the time and believe smile Is one of the greatest gift given to us. When we give a smile, It might blossom the rest of the day of another person. Moreover, I am an optimistic person who Likes to work hard and always believes If we work hard enough, nothing Is Impossible to achieve. We will write a custom essay sample on Positives and Negatives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I Like to be confident and think of myself as a quick learner. Without confidence, cleaving our goals, targets Is very difficult. I am a frank, unselfish, team player with the driving power and willingness to learn and face challenges. These are some of the strengths I believe I have in me. Talking about some of my weaknesses, I sometimes get very emotional which affects my day to day life. Also, I feel that I am sensitive to my criticisms. When this happens, I sometimes become short-tempered. My another weakness is that in some cases, I tend to underestimate myself which is one of my biggest weakness I believe so far. Although I have my strengths and weakness, there are some strengths I believe I would like to polish and some weaknesses I would like to improve.First of all, I am confident but in some cases, I might tend to be nervous. I would very much like to improve that and remain confident all of the time, though never be overconfident. I work hard but sometimes, I get distracted and affects my work. I would like to improve that and be more focused. Regarding my weaknesses, the first thing I would like to improve would be to never underestimate myself. I should always make myself believe that I have it in me to do a particular work. Also, sometimes, I get short tempered which might hurt a lot of people.So, I need to keep myself calm and never act bitterly. Believe I have expressed myself . These are some of the strengths and weaknesses I believe I have in me. Some strengths needs to be polished and some weaknesses needs to be improved. There is no doubt that it can be achieved because these are not permanent. All this is what makes me and I am proud of who I am. Positives and Negatives By cathedrals and some not. That is how we are made. Although, strengths and weaknesses isnt a permanent thing. It can be worked on and can be improved and polished.I am a very cheerful, caring and loving person who never fails to smile everyday. I tend to remain happy most of the time and believe smile is one of the greatest gift given to us. When we give a smile, it might blossom the rest of the day of another person. Moreover, I am an optimistic person who likes to work hard and always believes if we work hard enough, nothing is impossible to achieve. I like to be confident and think of myself as a quick learner. Without confidence, achieving our goals.

The Wife of Bath from the Canterbury Tales free essay sample

Powerful Women What would you think of someone who has been married five times, and uses their body as a bargaining tool to get what they want from their husbands? Would you consider that to be trashy and of low morals or smart and powerful? Or would you compare them to the modern day celebrity? The Wife of Bath from â€Å"The Canterbury Tales† is an older woman who lived sometime in the middle ages, who loves to argue and be right. Elizabeth Taylor is a stunningly beautiful 1950’s actress who was the type of person that †got around a lot† and was sexually scandalous. The Wife of Bath and Elizabeth Taylor relate to each other very closely. The Wife of Bath and Elizabeth Taylor are both women of high class and sophistication. They are also very experienced in the field of love. The Wife of Bath and Elizabeth Taylor were both considered to be very classy women from their time period. We will write a custom essay sample on The Wife of Bath from the Canterbury Tales or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In â€Å"The Canterbury Tales†, The Wife of Bath is described to be someone of high fashion, wore expensive clothing, and was materialistic. â€Å"Her hose were of the finest scarlet red and gartered tight; her shoes were soft and new. Bold was her face, handsome, and red in hue. A worthy woman all her life† (Chaucer 466 – 469). Even though the Wife of Bath is not seen as being very attractive, the clothing she wore and her attitude towards people makes her seem like a woman of high class. In comparison, Elizabeth Taylor was famous and known for being astonishingly beautiful. â€Å"Early on, scouts were riveted by the astonishingly lovely child with violet eyes and a sultry, almost adult, beauty. † (Rosen). Taylor, being a famous actress, could afford to wear name brand clothing. Taylor was also very well mannered and the carried herself with high class. Furthermore, the Wife of Bath is known to be the â€Å"experienced† expert on love and sex. During her prologue, she insists on arguing with the pardoner and proves her point until she wins. She â€Å"knew the remedies for love’s mischances, an art in which she knew the oldest dances. † (Chaucer 485 -486). The Wife of Bath, being married five different times, asserts herself to be the know-it-all expert on love. Elizabeth Taylor was also very experienced in the field of love. Taylor was married eight times to seven people. â€Å"The melodrama of Taylors life includes 8 marriages to 7 different men, 4 children, widowhood, affairs†¦Ã¢â‚¬  (Rosen). During the course of her life, Taylor had numerous affairs and scandals. Constantly being watched by the public, nothing she did was kept private. In conclusion, The Wife of Bath from â€Å"The Canterbury Tales† and the actress, Elizabeth Taylor are very closely related. They both are experienced in the field of love. The Wife has been married five times and believes that she is the expert when it comes to love and marriage. She loves to argue with the other travelers and prove that she is right. Elizabeth Taylor has been married eight different times, has been involved with multiple affairs and scandals over the course of her life, and has been in the view of the public eye. They also are considered women of high class. The Wife wears only the finest clothing made of the finest materials. The way she carries herself, she almost thinks she is more worthy and more educated than everyone else. Elizabeth Taylor was famous for and known for being one of the most beautiful women in the country. Since she was an actress, she obviously could afford to wear the most expensive clothing she could find. Overall, the Wife of Bath and Elizabeth Taylor were very similar in a few ways Works Cited Chaucer, Geoffrey. â€Å"The Canterbury Tales.